Yandex Workshop at DMEXCO

Please join us at:

Yandex Advertising Solutions – Your Direct Access to Russia’s Internet Audiences
Wednesday, September 10, 16:00-17:15
Room: Work Lab 2, s
econd floor of “Congress Centre North”,

This Work Lab focuses on the online marketing tools that can help you promote your business in Russia. We will share techniques on how to improve the efficiency of contextual advertising in Yandex.Direct and describe in detail the benefits of Yandex media products.

In addition, you can get all your questioned answered and meet our technology partners.

Who Should Attend

The Work Lab will benefit all those interested in advertising in Russia and achieving the maximum potential of this market.

Work Lab program:

  • Review of the Russian internet-advertising market: fresh statistics, trends and outlooks.
  • Contextual advertising: methods to improve efficiency, new placement options and the legal specifics of adverts in Yandex.Direct.
  • Overview of the whole range of Yandex’s display advertising solutions, products and details on technologies.
  • Q&A session.
  • Presentation from our partner Marin Software: How to Automate Bid Management in Yandex.Direct.


— Bernard Lukey, Executive Director, Yandex Europe AG

— Elena Bina, Sales Account Manager, Yandex Europe AG

— Nikolay Danilov, Head of Display Ad Services, Yandex

Participation is free

Please visit the organizer’s site and register for participation in the Work Lab.

We recommend arriving 10-15 minutes before the event starts to prevent rushing the final registration before being seated.