Yandex Tutorial Videos Part II

The Russian Search Marketing Training Videos and YouTube Channel now feature three new important Yandex tutorial videos.  The videos conclude the Yandex.Direct tutorial series with a video on media planning and also introduce two other important Yandex services, Yandex.Metrica and Yandex.Market.  PPC specialists, webmasters, and retailers will all find useful information for improving their effectiveness in Russia!

  • Yandex.Direct Media Planning: By providing a keyword list and monthly budget, international advertisers on Yandex.Direct can receive a free media plan prepared by a Yandex account manager.  This video explains the step-by-step process.
  • Yandex.Metrica: Yandex.Metrica is a free web analytics tool that offers customizable reports for webmasters and many additional benefits for Yandex.Direct advertisers.  This video overview the main features on Yandex.Metrica and the initial account set up.

metrica out of beta 2015

  • Yandex.Market: Yandex.Market is one of the most popular online shopping aggregators for Russian shoppers.  This video gives an overview of Yandex.Market and explains the advertising opportunities for retailers.

Yandex Market Summer 2015 page