Training Videos

Yandex, Russia’s leading search engine, that also operates search in Belarus, Kazakhstan, Ukraine, and Turkey provides businesses with both easy and effective digital advertising options.  With a greater reach than all other advertising channels in Russia, Yandex.Direct offers advertisers an opportunity to reach over 59 million people per day.  Watch these tutorials to get your questions answered and discover the opportunities for your international business in Russia through Yandex.Direct today!

• Creating an Account in Yandex.Direct

  Like any new advertising platform, your first days in Yandex.Direct can be challenging. This video will show you how to create an account in Yandex.Direct. The first step to reaching the Russian audience!
• Setting up campaigns in Yandex.Direct

  In this video, you will find out how create your first ad campaign, manage your bids, and view your statistics. The lesson is conducted within the Yandex.Direct interface. This video will be helpful for those using Yandex.Direct for the first time.
• Sending a Campaign to Moderation in Yandex.Direct

  In this video, you will find out how to send your ads to moderation, a necessary step before launching. The lesson is conducted within the Yandex.Direct interface. This video will be helpful for those using Yandex.Direct for the first time.
• Updating Bids and Choosing Bid Strategies in Yandex.Direct

  In this video, you will learn how to manage your bids, and view your statistics. The lesson is conducted within the Yandex.Direct interface, and is essential to efficient advertising. This video will be helpful for those using Yandex.Direct for the first time.
• Accessing Statistical Reports in Yandex.Direct

  In this video you'll learn how to view statistical reports in Yandex.Direct, and properly assess your campaigns for maximum efficiency.
• Optimizing Your Campaigns: Account Structure and Keywords

  This video will help those new to Yandex learn how and when to optimize your account structure and fine tune your keywords. Keywords are the foundation of any efficient advertising effort.
• Optimizing Your Campaigns: Improving Ad Quality

  This video will introduce the best techniques for improving your ads, and attracting more customers.
• Optimizing Your Campaigns: Campaign Settings and Analytics

  Advertisers have many options when it comes to settings for their advertising campaigns. This tutorial will walk you through setting options and reviewing the analytics of your campaigns.
• Yandex.Direct Tutorial: Setting up a campaign

  The process of creating a campaign on Yandex.Direct allows users to select their campaign settings, notification preferences, audience targetting, bid strategies, and keywords. This video offers a step-by-step overview on setting up a campaign on Yandex.Direct.
• Yandex.Direct Tutorial: Placing an ad

  At the ad level, advertisers on Yandex.Direct enter ad copy, contact information, create keyword lists, and select additional options for targetting and tagging. This video covers ad creation and options for setting a CPC on Yandex.Direct.
• Yandex.Direct Tutorial: Ad placements

  As opposed to other search engines, Yandex has two different ad blocks and there are two separate auctions taking place each time a search query is entered. The video shows the different ad blocks on Yandex’s search results page.
• Yandex.Direct Tutorial: Bidding strategies

  Yandex offers both manual and automated bidding strategies to provide the most useful options for every advertiser. This video provides a definition of the different bidding options available to Yandex.Direct advertiers.
• Yandex.Direct Tutorial: Payment options

  Yandex offers a number of convenient payment options for advertisers.  This video explains the Yandex payment options that are accepted at multiple international offices.
• Yandex.Direct Tutorial: Ad rules and requirements

  It is crucial to learn and understand the unique rules and requirements for having ads successfully pass through Yandex.Direct moderation.  This video breaks down the ad copy character requirements and what is permissable in Yandex.Direct ads according to Yandex rules and the Russian Federation Law of Advertising.
• Yandex.Direct Tutorial: Media Planning

  Learn the easy process of having a Yandex account manager set up a media plan for your Yandex campaigns.
• Yandex.Market Tutorial: Overview and advertising opportunities

  Yandex.Market is one of the most popular online shopping aggregators for Russian shoppers. This video gives an overview of Yandex.Market and explains the advertising opportunities for retailers.
• Yandex.Direct Tutorial: Setting up an account

  The process of setting up an account on Yandex.Direct only takes a few moments and is easy to navigate through the English interface.  This video walks first time users through the initial set-up.
• Yandex.Metrica Tutorial: Overview and set up

  Yandex.Metrica is a free web analytics tool that offers customizable reports for webmasters and many additional benefits for Yandex.Direct advertisers. This video overviews the main features on Yandex.Metrica and the initial account set up.