In the world of tech, a year is an eternity. Today’s rate of innovation is so rapid that most Year over Year trend views will illustrate significant fluctuations – Company X introduces a share increasing advancement, Company Y counters three months later, and the gained share is now lost share. Well, we’ve seen anything but share fluctuations in the Russian Search landscape over the last 12 months.
In March 2018, Yandex held majority Search share with 57% of the market, and Google was second with 39%. Fast forward 12 months and the distribution remains the same.
Of course, both Yandex and Google have improved the search experience over the course of the year. But as the saying goes, ‘the more things change, the more they stay the same’.
Drilling down on the data is where the stories are told. When we look closer at device splits, we can see sizeable movement in the Search share from mobile. Last March, Google held a 54% share and Yandex a 45%; this March, Google is sitting at 50% share and Yandex 49%.
Conversely, Desktop share more closely resembles total share – no movement. Yandex is the leader with 69% share and Google at 26%.
The Russian search landscape is certainly unique – one of the few markets where a local player is preferred over Google. With over 100 million Internet users, Russia is home to Europe’s largest Internet audience.