Today our colleagues at Yandex announced that we acquired Auto.ru, one of Russia’s top businesses for online auto classifieds.
With over 400,000 listings of new and used automobiles from both dealerships and private dealers, Auto.ru offers Russian customers the largest online auto classified catalog. Among other parameters, users filter search results by new and used cars, make, model, price range, and region.
In addition to buying and selling cars, users also turn to Auto.ru to purchase spare car parts, tires, and rims. When a BMW owner needs a new bumper, they may search for their needs on a specific BMW page where they will find listings of parts. In the event someone wants to purchase a pile of BMW parts listed with the make and model of the car, Auto.ru is also the place for them.
Contrary to popular belief by the rest of us Youtube viewers, Russian dashcams are not the only insight into the Russian automobile world. The online auto classifieds business also provides customers with the latest automobile news and user-generated reviews and forums.
Created in 1996, by a group of motor enthusiasts, Russia’s first online auto community has transformed into Russia’s most popular business for motor vehicles. The business, which also now has a mobile platform, yields 40% of its monthly users as return visitors.
Our colleague and VP of Commerce at Yandex, Alexey Tretyakov announced, “The acquisition of Auto.ru will enable Yandex to provide more comprehensive answers to users’ questions and expand our capabilities in auto classifieds.”
The $175M deal, which is set to close in the third quarter of 2014, gives Yandex 100% of issued shares of the parent company Auto.ru group.