Yandex Search Market Share Increase During Q3

Yesterday, Yandex announced its Q3 financial results, revealing several key facts relating to a rise in its search market share.  Yandex announced it’s search market share on desktop reached a high of 66% in September 2017 in addition to a rise of its share on Android to 42.9%.

In Yandex’s Third Quarter 2017 Financial Results, they announced the following highlights relating to search:

Yandex Q3 2017 Operational and Corporate Highlights

  • Share of Russian search market, including mobile, averaged 54.9% in Q3 2017, compared with 54.3% in Q2 2017, and reached 55.5% in September 2017 (according to Yandex.Radar, a search traffic and browser usage analytics tool based on Yandex.Metrica data)
  • Search share on Android in Russia was 41.2% in Q3 2017, compared with 38.2% in Q2 2017, and an average of 43.9% October-to-date
  • Search queries in Russia grew 7% compared with Q3 2016

During the earnings call, listeners learned a bit more on some of the company’s initiatives during Q3 related to search and ad tech. CTO Mikhail Parakhin told listeners about the August 2017 release of Yandex’s new version of the search platform, called Korolyov. Parakhin explained, “Korolyov is our deep neural network based search algorithm which matches the meaning of a query with the content of pages. It works with the semantics of queries and learns from users’ search behavior. Every page is converted into semantic vectors during indexing and thus allows the algorithm to work quickly with every new query. Like all of our machine learning based technologies,   Korolyov improves with every single query. It also incorporates feedback from Yandex.Toloka – our crowdsourcing platform, which helps properly train our machine learning algorithm. As a result of this launch, our desktop search share reached an all-time high of slightly north of 66%.

COO Alexander Shulgin echoed the search market share information as illustrated below from measurement tool Yandex.Radar.

Shulgin went on to discuss the rise in Android share as well.  Shulgin noted, “Our search share on Android was 42.9% in September, primarily as a result of the choice screen, which was rolled out to the existing users of Chrome with the browser version update,.” He added, “Further gains on Android are expected to come from new devices, which will be shipped into Russia between late 2017 and early 2018 and which will be equipped with the new search widget on the home screen. ” Shulgin also noted that these changes were in line with the company’s expectations with search share on Android and that they are optimistic about their ability to gain share on the platform.

During the earnings call, listeners also heard about a few recent ad tech advancements including polyglon, a new hyperlocal targeting tool in Yandex.Audience allowing advertisers to create geosegments by selecting a radius on Yandex.Maps and extended second ad title, a new feature that allows advertisers to better explain their proposition to a potential customer with CTRs up-to-5% higher on desktop and up-to 10% higher on mobile compared to our regular ad.