Optimize your website design and launch with confidence with a UX testing service from Yandex.Vzglyad
We wrote earlier about surveying your Russian audience through Yandex.Vzglyad. Now a new beta service can also help conduct UX testing for prototypes. Even with screenshots, it’s possible to set up clickable areas and give UX testing participants a task to complete.
Reducing friction and improving clarity: avoiding common UX issues on international websites
Especially when working across several international markets, various UX issues affecting conversions may come up (Nielsen Norman Group has multiple posts covering possible UX issues and how to conduct international user testing, for example, here and here).
Whether you’re adding a Russian-language page to your website or developing a Russian-language website, conducting a UX test can help you be confident you’re launching a website that makes sense to your new target audience and doesn’t create excessive friction to conversions due to layout, translation, or design issues.
Using UX testing services to get quick feedback without delaying your launch
In this beta service, you’ll be able to get feedback from Russian-speaking users of various ages, genders, and socio-economic backgrounds.
The best use case for this service is testing possible design issues before launching. Given that the UX report is ready in 1-3 days, it’s easy to implement the report findings and improve the interface without slowing down your launch.
The report contains the following information:
- a click map (you can see an example of test results in this Russian-language news release on the Yandex blog for webmasters)
- the average time it took testers to complete their assignment
The report doesn’t provide qualitative data and won’t help you address issues related to cultural nuances (for an example of how cultural norms create unexpected concerns because of different societal expectations, see this Nielsen Norman Group article).
However, it can help you get a quick overview how Russian-speaking users interact with your interface prototype and avoid high bounce rates due to UX issues immediately after your launch.
Need help with reaching the Russian online market?
Find out more about our personalized services for US-based clients and get in touch to work with Yandex specialists on developing a marketing plan to reach your target audience in Russia.