Training Videos

Yandex, Russia’s leading search engine, that also operates search in Belarus, Kazakhstan and Turkey provides businesses with both easy and effective digital advertising options.  With a greater reach than all other advertising channels in Russia, Yandex.Direct offers advertisers an opportunity to reach over 59 million people per day.  Watch these tutorials to get your questions answered and discover the opportunities for your international business in Russia through Yandex.Direct today!

• How to use match types. Yandex.Direct video tutorial

  In this video you will learn about special symbols and operators that can be used in Yandex.Direct to refine your keywords.
• Creating an Account in Yandex.Direct

  Like any new advertising platform, your first days in Yandex.Direct can be challenging. This video will show you how to create an account in Yandex.Direct. The first step to reaching the Russian audience!
• Setting up campaigns in Yandex.Direct

  In this video, you will find out how create your first ad campaign, manage your bids, and view your statistics. The lesson is conducted within the Yandex.Direct interface. This video will be helpful for those using Yandex.Direct for the first time.
• Sending a Campaign to Moderation in Yandex.Direct

  In this video, you will find out how to send your ads to moderation, a necessary step before launching. The lesson is conducted within the Yandex.Direct interface. This video will be helpful for those using Yandex.Direct for the first time.
• Updating Bids and Choosing Bid Strategies in Yandex.Direct

  In this video, you will learn how to manage your bids, and view your statistics. The lesson is conducted within the Yandex.Direct interface, and is essential to efficient advertising. This video will be helpful for those using Yandex.Direct for the first time.
• Accessing Statistical Reports in Yandex.Direct

  In this video you'll learn how to view statistical reports in Yandex.Direct, and properly assess your campaigns for maximum efficiency.
• Optimizing Your Campaigns: Account Structure and Keywords

  This video will help those new to Yandex learn how and when to optimize your account structure and fine tune your keywords. Keywords are the foundation of any efficient advertising effort.
• Optimizing Your Campaigns: Improving Ad Quality

  This video will introduce the best techniques for improving your ads, and attracting more customers.
• Optimizing Your Campaigns: Campaign Settings and Analytics

  Advertisers have many options when it comes to settings for their advertising campaigns. This tutorial will walk you through setting options and reviewing the analytics of your campaigns.