Digital Advertising Trends in Russia: Volga District in 2020
Ad traffic growth and top growing industries based on Yandex.Direct data In this Russian Search Marketing post, we’re publishing a…
Digital Advertising Trends in Russia: Far East in 2020
Ad traffic trends and top industries in 2020 in Primorsky Krai and Khabarovsk Krai In our previous posts, we covered…
Digital Advertising Trends in Russia: Ural Region in 2020
Current digital advertising online trends and top industries by ad clicks in 2020 In one of our previous posts, we…
7 steps to winning video ads for the Russian market with Yandex.Direct
Yandex experts create a workflow for setting up video ads with Yandex.Direct Yandex team recently published this video ad creation…
Yandex Turbo pages help attract mobile-first Internet users in Russia
Yandex Turbo pages will help you boost your mobile conversions According to the Mediascope data referenced here, 69% of the…
Digital advertising trends in Russian regions: Siberia
Digital advertising trends in Siberia, ad traffic breakdown, and in-demand industries in 2020 In many research articles that Russian Search…
Case study: lead generation with Yandex.Direct video ads
Optimizing Yandex.Direct video ad format to attract leads: what worked and what didn’t for this Russian center In the past…
Yandex banner ads: how-to guidelines and resources
Understand basic requirements and use Yandex resources to prepare winning banner ads In a recent Yandex webinar, the Yandex advertising…
Yandex case study collection: step-by-step descriptions
Writeups of customer wins on Yandex’s English-language blog to inform your ad campaigns In addition to Yandex customer case studies…
Yandex.Direct video ads update: now you can upload your own videos
Create unique video ads and save time on repetitive ad creation tasks in Yandex.Direct with an updated video editor Now…
Yandex Turbo pages: summary of important statistics now available
New summary page added for easy review of key Turbo pages information Yandex launched Turbo pages in 2016 to help…
Solving advertising challenges with Yandex.Direct: success stories
Tips, best practices, and case studies from Russian and international businesses Whether you’re getting ready to launch your first advertising…
Turbo Pages: new features for better conversions and visibility
From on-page shopping carts to “likes,” new Turbo Pages features make it easier to engage your Russian audience We wrote…
Yandex.Direct mobile targeting: new options available
Reach out to mobile users and target iOS and Android devices separately for better results According to eMarketer data, the…
Capitalize on recent customer interests with Yandex.Direct
Create highly relevant ads and maximize ROI for special offers and discounts when advertising for your Russian audience Yandex.Direct now…
Digital advertising in Russia: ROI in 2018
Yandex.Direct continues to bring in higher ROI, especially for content ads Roistat published its research into ROI across popular digital…
Targeting Russian users: Yandex video ads on TikTok
Yandex.Direct now makes it possible to run video ads on TikTok. Is there anything to the TikTok hype, and should…
Digital video ad campaigns in Yandex Video Network
Using online video ads to reach your audience in Russia: Yandex Video Network creates new opportunities This post is…
Black Friday checklist to optimize your ads for selling in Russia
How to make the most of your advertising efforts, from ad verbiage to retargeting and segmentation Russian Search Marketing wrote…
Yandex.Direct updates automated strategies
Making managing automated strategies easier We have written about Yandex.Direct automated strategies before (“Debunking 5 Myths about Yandex.Direct Automatic Bidding…