Digital advertising in Russia: ROI in 2018
Yandex.Direct continues to bring in higher ROI, especially for content ads Roistat published its research into ROI across popular digital…
Targeting Russian users: Yandex video ads on TikTok
Yandex.Direct now makes it possible to run video ads on TikTok. Is there anything to the TikTok hype, and should…
Digital video ad campaigns in Yandex Video Network
Using online video ads to reach your audience in Russia: Yandex Video Network creates new opportunities This post is…
Black Friday checklist to optimize your ads for selling in Russia
How to make the most of your advertising efforts, from ad verbiage to retargeting and segmentation Russian Search Marketing wrote…
Yandex.Direct updates automated strategies
Making managing automated strategies easier We have written about Yandex.Direct automated strategies before (“Debunking 5 Myths about Yandex.Direct Automatic Bidding…