Winter holiday purchases in Russia. Part 1: gift-giving trends
Part 1: what were Russians planning to buy for their friends and family in 2020 and where We’ve covered winter…
Beauty products e-commerce segment in Russia in 2020
Online sales of beauty products in Russia: leading brands, purchasing and delivery trends across regions In 2019, beauty products were…
Yandex banner ads: how-to guidelines and resources
Understand basic requirements and use Yandex resources to prepare winning banner ads In a recent Yandex webinar, the Yandex advertising…
Consumer behavior trends during the 2020 fall-winter season in Russia
Nielsen Russia experts on anticipated shifts in online and offline purchases and priorities In a recent webinar, Nielsen Russia experts…
Online buyers in Russia in 2020: demographics and preferences
Yandex.Vzglyad survey results highlight what online buyers care about in 2020 What do Russian buyers care about when looking for…
Yandex news: pre-launch UX testing for prototype Russian-language sites
Optimize your website design and launch with confidence with a UX testing service from Yandex.Vzglyad We wrote earlier about surveying…
Yandex case study collection: step-by-step descriptions
Writeups of customer wins on Yandex’s English-language blog to inform your ad campaigns In addition to Yandex customer case studies…
E-commerce store segments in Russia in 2019: Data Insight report
E-commerce store segment trends in Russia in 2019, from home improvement to consumer electronics and fashion Russian Search Marketing previously…
Yandex.Direct video ads update: now you can upload your own videos
Create unique video ads and save time on repetitive ad creation tasks in Yandex.Direct with an updated video editor Now…
Top 100 e-commerce sites in Russia in 2019
New ranking of top e-commerce sites in Russia published by Data Insight Russian Search Marketing previously referred to Data Insight’s…
Turbo Pages: new features for better conversions and visibility
From on-page shopping carts to “likes,” new Turbo Pages features make it easier to engage your Russian audience We wrote…
Yandex.Direct mobile targeting: new options available
Reach out to mobile users and target iOS and Android devices separately for better results According to eMarketer data, the…
Facts you (probably) didn’t know about e-commerce in Russia in 2019
Data on regional e-commerce purchases, delivery preferences, and top 10 e-commerce stores and apps We have published e-commerce market overviews…
Capitalize on recent customer interests with Yandex.Direct
Create highly relevant ads and maximize ROI for special offers and discounts when advertising for your Russian audience Yandex.Direct now…
Russian consumer behavior and online trends during January holidays
Part 2: January holidays and beyond How consumer behavior changes in Russia after the New Year celebrations In our…
Conduct Russian market surveys to inform your strategy in 2020
Russian Search Marketing regularly publishes information about Russian consumer behavior based on demographics and industry news relevant to companies targeting…
Online FMCG market in Russia nearly doubled in 2019
Online sales of top FMCG categories in Russia grow as offline sales stagnate According to Nielsen Russia data on FMCG…
Yandex.Direct updates automated strategies
Making managing automated strategies easier We have written about Yandex.Direct automated strategies before (“Debunking 5 Myths about Yandex.Direct Automatic Bidding…