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Winter holiday purchases in Russia. Part 1: gift-giving trends

Part 1: what were Russians planning to buy for their friends and family in 2020 and where We’ve covered winter…

Ekaterina HowardJan 19, 2021 at 10:04 am GMT-0400

Beauty products e-commerce segment in Russia in 2020

Online sales of beauty products in Russia: leading brands, purchasing and delivery trends across regions In 2019, beauty products were…

Ekaterina HowardNov 3, 2020 at 11:00 am GMT-0400

Yandex banner ads: how-to guidelines and resources

Understand basic requirements and use Yandex resources to prepare winning banner ads In a recent Yandex webinar, the Yandex advertising…

Ekaterina HowardOct 27, 2020 at 10:29 am GMT-0400

Consumer behavior trends during the 2020 fall-winter season in Russia

Nielsen Russia experts on anticipated shifts in online and offline purchases and priorities In a recent webinar, Nielsen Russia experts…

Ekaterina HowardOct 20, 2020 at 10:26 am GMT-0400

Online buyers in Russia in 2020: demographics and preferences

Yandex.Vzglyad survey results highlight what online buyers care about in 2020 What do Russian buyers care about when looking for…

Ekaterina HowardSep 22, 2020 at 10:45 am GMT-0400
A new UX testing service from Yandex.Vzglyad

Yandex news: pre-launch UX testing for prototype Russian-language sites

Optimize your website design and launch with confidence with a UX testing service from Yandex.Vzglyad We wrote earlier about surveying…

Ekaterina HowardAug 18, 2020 at 10:32 am GMT-0400

Yandex case study collection: step-by-step descriptions

Writeups of customer wins on Yandex’s English-language blog to inform your ad campaigns In addition to Yandex customer case studies…

Ekaterina HowardJul 14, 2020 at 10:17 am GMT-0400

E-commerce store segments in Russia in 2019: Data Insight report

E-commerce store segment trends in Russia in 2019, from home improvement to consumer electronics and fashion Russian Search Marketing previously…

Ekaterina HowardJul 7, 2020 at 10:16 am GMT-0400

Yandex.Direct video ads update: now you can upload your own videos

Create unique video ads and save time on repetitive ad creation tasks in Yandex.Direct with an updated video editor Now…

Ekaterina HowardJun 26, 2020 at 10:04 am GMT-0400

Top 100 e-commerce sites in Russia in 2019

New ranking of top e-commerce sites in Russia published by Data Insight Russian Search Marketing previously referred to Data Insight’s…

Ekaterina HowardMay 2, 2020 at 12:53 pm GMT-0400

Turbo Pages: new features for better conversions and visibility

From on-page shopping carts to “likes,” new Turbo Pages features make it easier to engage your Russian audience We wrote…

Ekaterina HowardMar 10, 2020 at 1:50 pm GMT-0400

Yandex.Direct mobile targeting: new options available

Reach out to mobile users and target iOS and Android devices separately for better results According to eMarketer data, the…

Ekaterina HowardFeb 24, 2020 at 12:10 pm GMT-0400

Facts you (probably) didn’t know about e-commerce in Russia in 2019

Data on regional e-commerce purchases, delivery preferences, and top 10 e-commerce stores and apps We have published e-commerce market overviews…

Ekaterina HowardFeb 17, 2020 at 12:04 pm GMT-0400

Capitalize on recent customer interests with Yandex.Direct

Create highly relevant ads and maximize ROI for special offers and discounts when advertising for your Russian audience Yandex.Direct now…

Ekaterina HowardJan 29, 2020 at 12:43 pm GMT-0400

Russian consumer behavior and online trends during January holidays

Part 2: January holidays and beyond How consumer behavior changes in Russia after the New Year celebrations   In our…

Ekaterina HowardJan 27, 2020 at 2:28 pm GMT-0400

Conduct Russian market surveys to inform your strategy in 2020

Russian Search Marketing regularly publishes information about Russian consumer behavior based on demographics and industry news relevant to companies targeting…

Ekaterina HowardJan 3, 2020 at 9:56 am GMT-0400

Online FMCG market in Russia nearly doubled in 2019

Online sales of top FMCG categories in Russia grow as offline sales stagnate According to Nielsen Russia data on FMCG…

Ekaterina HowardDec 23, 2019 at 9:35 am GMT-0400

Yandex.Direct updates automated strategies

Making managing automated strategies easier We have written about Yandex.Direct automated strategies before (“Debunking 5 Myths about Yandex.Direct Automatic Bidding…

Ekaterina HowardSep 5, 2019 at 11:40 am GMT-0400
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