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Facts you (probably) didn’t know about e-commerce in Russia in 2019

Data on regional e-commerce purchases, delivery preferences, and top 10 e-commerce stores and apps We have published e-commerce market overviews…

Ekaterina HowardFeb 17, 2020 at 12:04 pm GMT-0400

Online video ads in Russia: tips from marketing experts

An interview with 3 online marketing experts on finding the best way to engage online video ad viewers and be…

Ekaterina HowardFeb 10, 2020 at 2:27 pm GMT-0400

Capitalize on recent customer interests with Yandex.Direct

Create highly relevant ads and maximize ROI for special offers and discounts when advertising for your Russian audience Yandex.Direct now…

Ekaterina HowardJan 29, 2020 at 12:43 pm GMT-0400

Russian consumer behavior and online trends during winter holidays

Part 1: ringing in the New Year How consumer behavior changes in Russia before the New Year celebrations We wrote…

Ekaterina HowardJan 27, 2020 at 2:27 pm GMT-0400

Digital advertising in Russia: ROI in 2018

Yandex.Direct continues to bring in higher ROI, especially for content ads Roistat published its research into ROI across popular digital…

Ekaterina HowardJan 23, 2020 at 11:27 am GMT-0400

Online FMCG market in Russia nearly doubled in 2019

Online sales of top FMCG categories in Russia grow as offline sales stagnate According to Nielsen Russia data on FMCG…

Ekaterina HowardDec 23, 2019 at 9:35 am GMT-0400

Children’s goods e-commerce sector in Russia: main changes and trends

Data Insight has recently published slides of a report presented by Andrey Shapovalov, Data Insight Senior Analyst, at an industry…

Ekaterina HowardNov 21, 2019 at 8:50 pm GMT-0400

Black Friday checklist to optimize your ads for selling in Russia

How to make the most of your advertising efforts, from ad verbiage to retargeting and segmentation Russian Search Marketing wrote…

Ekaterina HowardNov 7, 2019 at 1:01 pm GMT-0400

Digital advertising opportunities during November holidays in Russia

Use Yandex data on search queries and user behavior to capitalize on Unity Day, Black Friday and Cyber Monday sales…

Ekaterina HowardOct 29, 2019 at 1:18 pm GMT-0400

Which digital media channels in Russia have the biggest advertising ROI?

Nielsen Russia has published new data on the effectiveness of digital media advertising in Russia We published a translation of…

Ekaterina HowardOct 24, 2019 at 10:07 am GMT-0400

FMCG promotions in Russia

Companies offering FMCG products on the Russian market are adopting alternative ways to grow sales In one of our previous…

Ekaterina HowardOct 15, 2019 at 9:29 am GMT-0400
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