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How good is the customer experience in Russian online stores?

Data Insight and AWG report evaluates the customer experience across top Russian retailer websites Russian retailers have been developing their…

Ekaterina HowardFeb 23, 2021 at 10:28 am GMT-0400

Digital Advertising Trends in Russia: Volga District in 2020

Ad traffic growth and top growing industries based on Yandex.Direct data In this Russian Search Marketing post, we’re publishing a…

Ekaterina HowardFeb 16, 2021 at 10:25 am GMT-0400

Digital Advertising Trends in Russia: Far East in 2020

Ad traffic trends and top industries in 2020 in Primorsky Krai and Khabarovsk Krai In our previous posts, we covered…

Ekaterina HowardFeb 9, 2021 at 10:24 am GMT-0400

Digital Advertising Trends in Russia: Ural Region in 2020

Current digital advertising online trends and top industries by ad clicks in 2020 In one of our previous posts, we…

Ekaterina HowardFeb 2, 2021 at 10:20 am GMT-0400

Winter holiday purchases in Russia. Part 2: search trends

Part 2: what are the search trends leading up to the winter holidays in Russia and afterwards? In our previous…

Ekaterina HowardJan 26, 2021 at 10:06 am GMT-0400

Winter holiday purchases in Russia. Part 1: gift-giving trends

Part 1: what were Russians planning to buy for their friends and family in 2020 and where We’ve covered winter…

Ekaterina HowardJan 19, 2021 at 10:04 am GMT-0400

7 steps to winning video ads for the Russian market with Yandex.Direct

Yandex experts create a workflow for setting up video ads with Yandex.Direct Yandex team recently published this video ad creation…

Ekaterina HowardJan 12, 2021 at 10:40 am GMT-0400

Social media trends in 2021 in Russia

What Russian social media experts predict for 2021: social media landscape newcomers and incumbents In this post, we cover experts’…

Ekaterina HowardJan 5, 2021 at 10:38 am GMT-0400

Russians’ takeout preferences: can you guess the most popular dishes?

Yandex.Eats data for July-September 2020 shows regional differences in takeout dishes preferences in Russia Yandex.Eats works with 29,000 restaurants in…

Ekaterina HowardDec 29, 2020 at 10:37 am GMT-0400

Yandex Turbo pages help attract mobile-first Internet users in Russia

Yandex Turbo pages will help you boost your mobile conversions According to the Mediascope data referenced here, 69% of the…

Ekaterina HowardDec 22, 2020 at 10:27 am GMT-0400

Online launches of new FMCG products in Russia: a how-to guide

3 online launch strategies for the online FMCG market in Russia, and 2 frequently made promotion mistakes The online FMCG…

Ekaterina HowardDec 15, 2020 at 10:26 am GMT-0400

Digital advertising trends in Russian regions: Siberia

Digital advertising trends in Siberia, ad traffic breakdown, and in-demand industries in 2020 In many research articles that Russian Search…

Ekaterina HowardDec 8, 2020 at 10:34 am GMT-0400

Case study: lead generation with Yandex.Direct video ads

Optimizing Yandex.Direct video ad format to attract leads: what worked and what didn’t for this Russian center In the past…

Ekaterina HowardDec 1, 2020 at 10:30 am GMT-0400

Millennial business owners in Russia: are they different?

Self-reported differences from Gen X and Gen Z in business goals, values, and approaches Whether or not you find it…

Ekaterina HowardNov 24, 2020 at 10:35 am GMT-0400

Yandex.Zen: using advertising content to entertain and convert

During Yandex Fashion Week, Yandex experts share tips on how to use Yandex.Zen advertising content to get in front of…

Ekaterina HowardNov 17, 2020 at 10:09 am GMT-0400

Reviews on Yandex.Services show gender and age stereotypes in Russia

Common age and gender stereotypes in Russia: know how these factors affect perceptions of service providers In one of our…

Ekaterina HowardNov 10, 2020 at 10:03 am GMT-0400

Beauty products e-commerce segment in Russia in 2020

Online sales of beauty products in Russia: leading brands, purchasing and delivery trends across regions In 2019, beauty products were…

Ekaterina HowardNov 3, 2020 at 11:00 am GMT-0400

Consumer behavior trends during the 2020 fall-winter season in Russia

Nielsen Russia experts on anticipated shifts in online and offline purchases and priorities In a recent webinar, Nielsen Russia experts…

Ekaterina HowardOct 20, 2020 at 10:26 am GMT-0400

Payment methods for online purchases in Russia: consumer preferences

Data Insight survey results show which payment methods for online goods and services are the most popular in Russia –…

Ekaterina HowardOct 6, 2020 at 10:44 am GMT-0400

How do customer reviews influence online purchases in Russia?

Data Insight report shows when Russian online buyers trust customer reviews the most and what they need to learn to…

Ekaterina HowardSep 29, 2020 at 10:44 am GMT-0400
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