How good is the customer experience in Russian online stores?
Data Insight and AWG report evaluates the customer experience across top Russian retailer websites Russian retailers have been developing their…
Digital Advertising Trends in Russia: Volga District in 2020
Ad traffic growth and top growing industries based on Yandex.Direct data In this Russian Search Marketing post, we’re publishing a…
Digital Advertising Trends in Russia: Far East in 2020
Ad traffic trends and top industries in 2020 in Primorsky Krai and Khabarovsk Krai In our previous posts, we covered…
Digital Advertising Trends in Russia: Ural Region in 2020
Current digital advertising online trends and top industries by ad clicks in 2020 In one of our previous posts, we…
Winter holiday purchases in Russia. Part 2: search trends
Part 2: what are the search trends leading up to the winter holidays in Russia and afterwards? In our previous…
Winter holiday purchases in Russia. Part 1: gift-giving trends
Part 1: what were Russians planning to buy for their friends and family in 2020 and where We’ve covered winter…
7 steps to winning video ads for the Russian market with Yandex.Direct
Yandex experts create a workflow for setting up video ads with Yandex.Direct Yandex team recently published this video ad creation…
Social media trends in 2021 in Russia
What Russian social media experts predict for 2021: social media landscape newcomers and incumbents In this post, we cover experts’…
Russians’ takeout preferences: can you guess the most popular dishes?
Yandex.Eats data for July-September 2020 shows regional differences in takeout dishes preferences in Russia Yandex.Eats works with 29,000 restaurants in…
Yandex Turbo pages help attract mobile-first Internet users in Russia
Yandex Turbo pages will help you boost your mobile conversions According to the Mediascope data referenced here, 69% of the…
Online launches of new FMCG products in Russia: a how-to guide
3 online launch strategies for the online FMCG market in Russia, and 2 frequently made promotion mistakes The online FMCG…
Digital advertising trends in Russian regions: Siberia
Digital advertising trends in Siberia, ad traffic breakdown, and in-demand industries in 2020 In many research articles that Russian Search…
Case study: lead generation with Yandex.Direct video ads
Optimizing Yandex.Direct video ad format to attract leads: what worked and what didn’t for this Russian center In the past…
Millennial business owners in Russia: are they different?
Self-reported differences from Gen X and Gen Z in business goals, values, and approaches Whether or not you find it…
Yandex.Zen: using advertising content to entertain and convert
During Yandex Fashion Week, Yandex experts share tips on how to use Yandex.Zen advertising content to get in front of…
Reviews on Yandex.Services show gender and age stereotypes in Russia
Common age and gender stereotypes in Russia: know how these factors affect perceptions of service providers In one of our…
Beauty products e-commerce segment in Russia in 2020
Online sales of beauty products in Russia: leading brands, purchasing and delivery trends across regions In 2019, beauty products were…
Consumer behavior trends during the 2020 fall-winter season in Russia
Nielsen Russia experts on anticipated shifts in online and offline purchases and priorities In a recent webinar, Nielsen Russia experts…
Payment methods for online purchases in Russia: consumer preferences
Data Insight survey results show which payment methods for online goods and services are the most popular in Russia –…
How do customer reviews influence online purchases in Russia?
Data Insight report shows when Russian online buyers trust customer reviews the most and what they need to learn to…