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7 steps to winning video ads for the Russian market with Yandex.Direct

Yandex experts create a workflow for setting up video ads with Yandex.Direct Yandex team recently published this video ad creation…

Ekaterina HowardJan 12, 2021 at 10:40 am GMT-0400

Yandex Turbo pages help attract mobile-first Internet users in Russia

Yandex Turbo pages will help you boost your mobile conversions According to the Mediascope data referenced here, 69% of the…

Ekaterina HowardDec 22, 2020 at 10:27 am GMT-0400

Online launches of new FMCG products in Russia: a how-to guide

3 online launch strategies for the online FMCG market in Russia, and 2 frequently made promotion mistakes The online FMCG…

Ekaterina HowardDec 15, 2020 at 10:26 am GMT-0400

Case study: lead generation with Yandex.Direct video ads

Optimizing Yandex.Direct video ad format to attract leads: what worked and what didn’t for this Russian center In the past…

Ekaterina HowardDec 1, 2020 at 10:30 am GMT-0400

Consumer behavior trends during the 2020 fall-winter season in Russia

Nielsen Russia experts on anticipated shifts in online and offline purchases and priorities In a recent webinar, Nielsen Russia experts…

Ekaterina HowardOct 20, 2020 at 10:26 am GMT-0400

Using content marketing to get more sales with Yandex.Zen

Yandex.Zen conference presenters on using articles to inform, entertain, and convert new customers On March 4, 2020, Yandex hosted a…

Ekaterina HowardOct 13, 2020 at 10:21 am GMT-0400

The (bright) future of FMCG store brands in Russia

Nielsen Russia experts forecast long-term growth for this market segment Are FMCG store brands going to take off in 2020…

Ekaterina HowardSep 15, 2020 at 10:18 am GMT-0400

Yandex case study collection: step-by-step descriptions

Writeups of customer wins on Yandex’s English-language blog to inform your ad campaigns In addition to Yandex customer case studies…

Ekaterina HowardJul 14, 2020 at 10:17 am GMT-0400

Yandex.Direct video ads update: now you can upload your own videos

Create unique video ads and save time on repetitive ad creation tasks in Yandex.Direct with an updated video editor Now…

Ekaterina HowardJun 26, 2020 at 10:04 am GMT-0400

Yandex Turbo pages: summary of important statistics now available

New summary page added for easy review of key Turbo pages information Yandex launched Turbo pages in 2016 to help…

Ekaterina HowardJun 12, 2020 at 11:25 am GMT-0400

E-commerce in Russia 101: key information to consider

Tips for foreign sellers: market differences, delivery preferences and logistics, 2019 market leaders and trends In this summary article we…

Ekaterina HowardMay 8, 2020 at 1:17 pm GMT-0400

Online consumer behavior in Russia: what you need to know

Demand drivers, digital habits by gender and age, and strategies for differentiation for premium-segment pricing In this post, we link…

Ekaterina HowardApr 24, 2020 at 1:46 pm GMT-0400

Video ad trends in Russia: Yandex Video Network in 2019

Video ad placement, ad duration, and top industries using video advertising with Yandex Video Network Yandex recently published an overview…

Ekaterina HowardMar 17, 2020 at 12:09 pm GMT-0400

Turbo Pages: new features for better conversions and visibility

From on-page shopping carts to “likes,” new Turbo Pages features make it easier to engage your Russian audience We wrote…

Ekaterina HowardMar 10, 2020 at 1:50 pm GMT-0400

Main 2020 trends for FMCG e-commerce in Russia

Nielsen Russia experts discuss Russian FMCG market trends and developments Delivery services and hyper-local food-related delivery services are trending in…

Ekaterina HowardMar 2, 2020 at 3:17 pm GMT-0400

Online video ads in Russia: tips from marketing experts

An interview with 3 online marketing experts on finding the best way to engage online video ad viewers and be…

Ekaterina HowardFeb 10, 2020 at 2:27 pm GMT-0400

Capitalize on recent customer interests with Yandex.Direct

Create highly relevant ads and maximize ROI for special offers and discounts when advertising for your Russian audience Yandex.Direct now…

Ekaterina HowardJan 29, 2020 at 12:43 pm GMT-0400

Russian consumer behavior and online trends during winter holidays

Part 1: ringing in the New Year How consumer behavior changes in Russia before the New Year celebrations We wrote…

Ekaterina HowardJan 27, 2020 at 2:27 pm GMT-0400

Targeting Russian users: Yandex video ads on TikTok

Yandex.Direct now makes it possible to run video ads on TikTok. Is there anything to the TikTok hype, and should…

Ekaterina HowardDec 17, 2019 at 12:42 pm GMT-0400

Children’s goods e-commerce sector in Russia: main changes and trends

Data Insight has recently published slides of a report presented by Andrey Shapovalov, Data Insight Senior Analyst, at an industry…

Ekaterina HowardNov 21, 2019 at 8:50 pm GMT-0400
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