7 steps to winning video ads for the Russian market with Yandex.Direct
Yandex experts create a workflow for setting up video ads with Yandex.Direct Yandex team recently published this video ad creation…
Yandex Turbo pages help attract mobile-first Internet users in Russia
Yandex Turbo pages will help you boost your mobile conversions According to the Mediascope data referenced here, 69% of the…
Online launches of new FMCG products in Russia: a how-to guide
3 online launch strategies for the online FMCG market in Russia, and 2 frequently made promotion mistakes The online FMCG…
Case study: lead generation with Yandex.Direct video ads
Optimizing Yandex.Direct video ad format to attract leads: what worked and what didn’t for this Russian center In the past…
Consumer behavior trends during the 2020 fall-winter season in Russia
Nielsen Russia experts on anticipated shifts in online and offline purchases and priorities In a recent webinar, Nielsen Russia experts…
Using content marketing to get more sales with Yandex.Zen
Yandex.Zen conference presenters on using articles to inform, entertain, and convert new customers On March 4, 2020, Yandex hosted a…
The (bright) future of FMCG store brands in Russia
Nielsen Russia experts forecast long-term growth for this market segment Are FMCG store brands going to take off in 2020…
Yandex case study collection: step-by-step descriptions
Writeups of customer wins on Yandex’s English-language blog to inform your ad campaigns In addition to Yandex customer case studies…
Yandex.Direct video ads update: now you can upload your own videos
Create unique video ads and save time on repetitive ad creation tasks in Yandex.Direct with an updated video editor Now…
Yandex Turbo pages: summary of important statistics now available
New summary page added for easy review of key Turbo pages information Yandex launched Turbo pages in 2016 to help…
E-commerce in Russia 101: key information to consider
Tips for foreign sellers: market differences, delivery preferences and logistics, 2019 market leaders and trends In this summary article we…
Online consumer behavior in Russia: what you need to know
Demand drivers, digital habits by gender and age, and strategies for differentiation for premium-segment pricing In this post, we link…
Video ad trends in Russia: Yandex Video Network in 2019
Video ad placement, ad duration, and top industries using video advertising with Yandex Video Network Yandex recently published an overview…
Turbo Pages: new features for better conversions and visibility
From on-page shopping carts to “likes,” new Turbo Pages features make it easier to engage your Russian audience We wrote…
Main 2020 trends for FMCG e-commerce in Russia
Nielsen Russia experts discuss Russian FMCG market trends and developments Delivery services and hyper-local food-related delivery services are trending in…
Online video ads in Russia: tips from marketing experts
An interview with 3 online marketing experts on finding the best way to engage online video ad viewers and be…
Capitalize on recent customer interests with Yandex.Direct
Create highly relevant ads and maximize ROI for special offers and discounts when advertising for your Russian audience Yandex.Direct now…
Russian consumer behavior and online trends during winter holidays
Part 1: ringing in the New Year How consumer behavior changes in Russia before the New Year celebrations We wrote…
Targeting Russian users: Yandex video ads on TikTok
Yandex.Direct now makes it possible to run video ads on TikTok. Is there anything to the TikTok hype, and should…
Children’s goods e-commerce sector in Russia: main changes and trends
Data Insight has recently published slides of a report presented by Andrey Shapovalov, Data Insight Senior Analyst, at an industry…