Russian consumer behavior and online trends during winter holidays
Part 1: ringing in the New Year How consumer behavior changes in Russia before the New Year celebrations We wrote…
Targeting Russian users: Yandex video ads on TikTok
Yandex.Direct now makes it possible to run video ads on TikTok. Is there anything to the TikTok hype, and should…
Children’s goods e-commerce sector in Russia: main changes and trends
Data Insight has recently published slides of a report presented by Andrey Shapovalov, Data Insight Senior Analyst, at an industry…
Black Friday checklist to optimize your ads for selling in Russia
How to make the most of your advertising efforts, from ad verbiage to retargeting and segmentation Russian Search Marketing wrote…
FMCG promotions in Russia
Companies offering FMCG products on the Russian market are adopting alternative ways to grow sales In one of our previous…