Online buyers in Russia in 2020: demographics and preferences
Yandex.Vzglyad survey results highlight what online buyers care about in 2020 What do Russian buyers care about when looking for…
The (bright) future of FMCG store brands in Russia
Nielsen Russia experts forecast long-term growth for this market segment Are FMCG store brands going to take off in 2020…
Online pharmacies in Russia in 2019
Data Insight report on Russian e-commerce stores selling over-the-counter drugs In their new report, Data Insight experts present their data…
E-commerce market in Russia in 2020–2024
Data Insight’s growth projections and key factors contributing to e-commerce market growth Data Insight experts have published their new forecast…
New opportunities for online sales of OTC drugs in Russia
Nielsen Russia survey results highlight new opportunities for online pharmacies and for the Russian FMCG online market Nielsen Russia conducted…
E-commerce sporting goods segment in Russia: 2019 overview
Key data on sales and order volume, segment makeup, and online marketing trends in 2019 Data Insight recently published a…
Yandex case study collection: step-by-step descriptions
Writeups of customer wins on Yandex’s English-language blog to inform your ad campaigns In addition to Yandex customer case studies…
E-commerce store segments in Russia in 2019: Data Insight report
E-commerce store segment trends in Russia in 2019, from home improvement to consumer electronics and fashion Russian Search Marketing previously…
Online FMCG purchases in Russia in 2020: shifts in consumer behavior
Nielsen Russia experts track changes in online FMCG purchases in Russia in 2020 Russian Search Marketing continues to track Russian…
FMCG marketing and business development strategies in 2020 in Russia
Nielsen Russia survey of CEOs in the FMCG industry: key strategies and tactics for 2020 Nielsen Russia conducted a survey…
Yandex Turbo pages: summary of important statistics now available
New summary page added for easy review of key Turbo pages information Yandex launched Turbo pages in 2016 to help…
E-commerce car parts and accessories segment in Russia in 2019
Top 10 players, traffic sources, and delivery methods for cart parts and accessories e-commerce segment in Russia In 2018, auto…
Solving advertising challenges with Yandex.Direct: success stories
Tips, best practices, and case studies from Russian and international businesses Whether you’re getting ready to launch your first advertising…
E-commerce in Russia 101: key information to consider
Tips for foreign sellers: market differences, delivery preferences and logistics, 2019 market leaders and trends In this summary article we…
Top 100 e-commerce sites in Russia in 2019
New ranking of top e-commerce sites in Russia published by Data Insight Russian Search Marketing previously referred to Data Insight’s…
Online consumer behavior in Russia: what you need to know
Demand drivers, digital habits by gender and age, and strategies for differentiation for premium-segment pricing In this post, we link…
How to launch a successful website in Russian
Tips on language, website adaptation, and search optimization for the Russian audience This article offers an overview of the materials…
Turbo Pages: new features for better conversions and visibility
From on-page shopping carts to “likes,” new Turbo Pages features make it easier to engage your Russian audience We wrote…
Main 2020 trends for FMCG e-commerce in Russia
Nielsen Russia experts discuss Russian FMCG market trends and developments Delivery services and hyper-local food-related delivery services are trending in…
Yandex.Direct mobile targeting: new options available
Reach out to mobile users and target iOS and Android devices separately for better results According to eMarketer data, the…