Digital advertising in Russia: ROI in 2018
Yandex.Direct continues to bring in higher ROI, especially for content ads Roistat published its research into ROI across popular digital…
Key mobile advertising trends in Russia in 2018-2019
New insights into demographics and trends for mobile advertising in Russia Data Insight, in partnership with IAB Russia, published a…
Targeting Russian users: Yandex video ads on TikTok
Yandex.Direct now makes it possible to run video ads on TikTok. Is there anything to the TikTok hype, and should…
Consumer behavior in Russia: new insights
Use these Nielsen Russia insights on consumer behavior to make decisions on how to reach your target audience Nilesen Russia…
Black Friday checklist to optimize your ads for selling in Russia
How to make the most of your advertising efforts, from ad verbiage to retargeting and segmentation Russian Search Marketing wrote…
Which digital media channels in Russia have the biggest advertising ROI?
Nielsen Russia has published new data on the effectiveness of digital media advertising in Russia We published a translation of…