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7 steps to winning video ads for the Russian market with Yandex.Direct

Yandex experts create a workflow for setting up video ads with Yandex.Direct Yandex team recently published this video ad creation…

Ekaterina HowardJan 12, 2021 at 10:40 am GMT-0400

Yandex banner ads: how-to guidelines and resources

Understand basic requirements and use Yandex resources to prepare winning banner ads In a recent Yandex webinar, the Yandex advertising…

Ekaterina HowardOct 27, 2020 at 10:29 am GMT-0400

Solving advertising challenges with Yandex.Direct: success stories

Tips, best practices, and case studies from Russian and international businesses Whether you’re getting ready to launch your first advertising…

Ekaterina HowardMay 22, 2020 at 9:24 am GMT-0400

How to launch a successful website in Russian

Tips on language, website adaptation, and search optimization for the Russian audience This article offers an overview of the materials…

Ekaterina HowardApr 17, 2020 at 3:21 pm GMT-0400

Online video ads in Russia: tips from marketing experts

An interview with 3 online marketing experts on finding the best way to engage online video ad viewers and be…

Ekaterina HowardFeb 10, 2020 at 2:27 pm GMT-0400

Digital advertising in Russia: ROI in 2018

Yandex.Direct continues to bring in higher ROI, especially for content ads Roistat published its research into ROI across popular digital…

Ekaterina HowardJan 23, 2020 at 11:27 am GMT-0400

Key mobile advertising trends in Russia in 2018-2019

New insights into demographics and trends for mobile advertising in Russia Data Insight, in partnership with IAB Russia, published a…

Ekaterina HowardDec 19, 2019 at 1:31 pm GMT-0400

Targeting Russian users: Yandex video ads on TikTok

Yandex.Direct now makes it possible to run video ads on TikTok. Is there anything to the TikTok hype, and should…

Ekaterina HowardDec 17, 2019 at 12:42 pm GMT-0400

Consumer behavior in Russia: new insights

Use these Nielsen Russia insights on consumer behavior to make decisions on how to reach your target audience Nilesen Russia…

Ekaterina HowardNov 11, 2019 at 5:52 pm GMT-0400

Black Friday checklist to optimize your ads for selling in Russia

How to make the most of your advertising efforts, from ad verbiage to retargeting and segmentation Russian Search Marketing wrote…

Ekaterina HowardNov 7, 2019 at 1:01 pm GMT-0400

Which digital media channels in Russia have the biggest advertising ROI?

Nielsen Russia has published new data on the effectiveness of digital media advertising in Russia We published a translation of…

Ekaterina HowardOct 24, 2019 at 10:07 am GMT-0400
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