As we all know, a new craze can have an impact on users’ online activity but for the most part our modern day Internet users spend a good portion of their time accessing their email, using search engines, and browsing social media. Russian users spend their time online like most others on the web. Russia’s top 10 websites 2016 ranked by SimilarWeb tell us how Russians are spending their time online. Russia’s top 10 websites of 2016 consist of four social networking sites, three search engines, email, video entertainment, and classifieds. As opposed to some other markets, domestic sites dominate Russia but international websites still play a major role in the RuNet ecosystem. This blog walks through the top sites, defining the domestic sites and elaborating on some of the Russian uses of internationally well known sites.
Vkontakte, Russia’s local social media site, is at the top of the list, making it the most popular website in Russia. This is no surprise with the increasing popularity of social media, not only in Russia but all over the world. Beyond staying connected with friends and family, VK offers entertainment services as well. Users are able to create playlists of videos and music.
Yandex, Russia’s leading search engine offering users lots of other services, is also at the top of the list as the second most popular website in Russia. Yandex is constantly a Russian favorite because it is built on Russian language and algorithms, giving Russians extremely relevant search results. Yandex.ru is a definite go-to for any Russian Internet user because if they aren’t entering a search query, they are checking their email, ordering tickets, shopping on Yandex.Market, among many other activities.
Odnoklassniki is the third most popular website in Russia. Similar to Vkontakte, it is a local social media site. Odnoklassniki offers the same social networking functions as VK and Facebook, allowing you to connect and share with friends. While the site is very popular in Russia, it has a reputation for attracting an older crowd, compared to its Russian social media rival, Vkontakte, which reaches a younger audience. According to eMarketer, the majority of Odnoklassniki users are over the age of 35. While the majority of VK users are between the ages of 18 to 24.
Mail.ru, which is very similar to Yahoo or Aol, ranks fourth on the list of Russia’s top 10 websites 2016. Mail.ru provides a mailing service, as well as providing search, news, and weather for its users.
High on the list, coming in 5th place is YouTube. There is a local version of Youtube called RuTube that is also used to share videos on other social media platforms. Next on the list is Avito.ru, which in many ways is basically a Russian equivalent to Craigslist. Avito is Russian classifieds that splits the country by the European and Eastern divisions. There are listings on anything from cars, property, jobs, to services.
Google lands at 8th place for Russia’s top websites. The popular American search engine has a strong presence in Russia among younger users but uniquely in this market has difficulty competing with local search provider Yandex.
Google is followed by Instagram, coming in 9th place on the list, as a popular website to visit in addition to mobile application.
Facebook caps off the list of top websites in Russia 2016. By comparison to most countries, Facebook does not have a very strong presence in Russia due to its fierce Russian competitor, Vkontakte. Russia has the lowest percentage of Internet users using Facebook among all the countries it tracks, just 13.7% will have used Facebook on their phone this year.
Russia’s most popular websites haven’t seen a large shift since last year. Russian websites are still at the top of the list, while popular western sites such as YouTube, Facebook, and Google have a presence but do not garner the same amount of users as their Russian made competitors.