Russian Travel: Yandex Searches on Cities

People often associate major sights, history, and landmarks with certain cities. For example, when you think of Paris, the eiffel tower comes to mind. In Russia’s case, people will think of the sea when they think of Sochi, or museums if they think of St. Petersburg. When people think of Moscow they think of the Kremlin, or for Tula they will think about samovars. Russian Search Marketing brings you the most popular Yandex search requests regarding Russian cities from August 2016 to August 2017. These searches give insight to what Yandex users look for when searching other cities, and what cities are commonly searched. The two major Russian cities that we’ll look at are Sochi and Moscow.

The map below shows the number of search requests for the city, with Moscow

 having the most. Other highly requested Russian cities include Saint Petersburg, Yekaterinburg, Krasnodar, Rostov-On-Don, and Sochi. According to search requests; people often look for cities along with what the city is known for. For example, Yandex Search users will often ask about Sochi and it’s beaches. People searching Tula were often interested in samovars and gingerbread. Moscow users tend to search about other cities and work. In Vladivostok many are searching car sales or trying to sell their cars. Vladivostok has a high number of car imports from Japan, and a very popular used-car market. Krasnodar people are searching real estate and moving information.

Many cities searches are linked to what businesses and services they are connected to. For example, people often search for furniture from Penza, and furs and fur coats from Kirov. Guns are often searched for in Izhevsk, and textiles from Ivanov. Some cities are searched for because of the educational institutions they house, such as local universities in Tomsk, Omsk, and Stavropol. Tourism is a big part of searches about St. Petersburg, Kazan, and Kaliningrad. Many tourism searches look for famous locations, such as palaces and bridges. People are also searching for hotels, hostels, and apartments for rent to stay in while traveling there.

Moscow is the most searched city for Yandex users. It had 339 million requests from August 2016 to August 2017. A lot of popular words that are searched with Moscow have to do with transportation, most likely because of the large amounts of tourism there. For example, the searches included metro map, metro station, car, metro layout, arrival, and flight length. Other popular searches include exhibition, kremlin, hurricane, and matrona. Yandex users searching Moscow often are from Ryazan, Tver, Tula, Bryansk, and Balashikha. Yandex users in Moscow are often searching St. Petersburg, Voronezh, Yaroslavl, Tula, and Ryazan.

Sochi is the 6th most popular searched city. Sochi had 57 million requests from August 2016 to August 2017. Popular keywords used in requests about Sochi include the Olympic games, the Olympic park, resort vouchers, water temperature, beaches, and hotels. Yandex users searching Moscow often are from Krasnodar, Sochi, Rostov-On-Don, Stavropol, Volgograd. Yandex users searching from Sochi are often looking at Krasnodar, Sevastopol, Moscow, Rostov-On-Don, and St. Petersburg.