Last quarter, Russian Search Marketing published the first half a major industry report on the Russian Online Gaming Market industry, which included a number of sections on specific game types and brand dynamics.

This quarter we are presenting an extension of the initial report that expands on a number of key findings on online gaming that include:

  • Segment volumes and query dynamics
  • User interest by genre
  • Online game types: browser, client, platform, contribution model
  • Search patterns: queries for game titles and gaming related terms
  • Competitive landscape: click share and average CPC