Last quarter, Russian Search Marketing published the first half a major industry report on the Russian Online Gaming Market industry, which included a number of sections on specific game types and brand dynamics.
This quarter we are presenting an extension of the initial report that expands on a number of key findings on online gaming that include:
- Segment volumes and query dynamics
- User interest by genre
- Online game types: browser, client, platform, contribution model
- Search patterns: queries for game titles and gaming related terms
- Competitive landscape: click share and average CPC