Accessories play a special role in the Russian fashion culture, especially jewelry. Online shopping continues to expand in Russia – jewelry included. Searches for jewelry saw significant increase this past spring. Different gift-giving holidays also impact the dynamics. Jewelry is a popular gift to give for Russian New Year, as well as Women’s Day that follows a few months after. Although all types of jewelry are popular in Russia, rings and earrings really stand out. Jewelry for men, such as cuff links, are also popular.
Learn more about the Russian jewelry market through this exclusive Yandex industry report that includes:
- User interest in the jewelry
- Share of mobile queries
- Types of jewelry by popularity
- Jewelry brand analytics
- Competitive landscape
- Segment dynamics