This Yandex Q3 2015 exclusive Russian Hotel market industry report provides useful data for hotel booking and travel industry sites. Yandex sees over 5 billion search queries every month – queries related to traveling varied from 0.2% to 0.6% of total Yandex queries. After a drop during the winter months, Russians returned to more average search trends during the spring months. 32% of all travel related queries on Yandex are specific for booking hotels. This report provides more detailed analytics on users’ interest in hotel booking, the top brands, and more.
For other specific data download the full Yandex report below that includes:
- Competitive landscape: ad spend, CPC, advertisers
- User interest and growth in Hotel Category
- Brand popularity and query dynamics for the Hotel Category
- Seasonal popularity of domestic and international destinations for Russian travelers
- Regional landscape
- Socio-demographic profile of users looking for Hotels online