Online video ads in Russia: tips from marketing experts
An interview with 3 online marketing experts on finding the best way to engage online video ad viewers and be…
Market Research and Reports Page 3
The future of retail in Russia: tech trends in the next 5 years
A new Data Insight report summarizes opinions of leading local experts on key tech trends changing the future of retail…
Russian consumer behavior and online trends during January holidays
Part 2: January holidays and beyond How consumer behavior changes in Russia after the New Year celebrations In our…
Russian consumer behavior and online trends during winter holidays
Part 1: ringing in the New Year How consumer behavior changes in Russia before the New Year celebrations We wrote…
Digital advertising in Russia: ROI in 2018
Yandex.Direct continues to bring in higher ROI, especially for content ads Roistat published its research into ROI across popular digital…
Online FMCG market in Russia nearly doubled in 2019
Online sales of top FMCG categories in Russia grow as offline sales stagnate According to Nielsen Russia data on FMCG…
Key mobile advertising trends in Russia in 2018-2019
New insights into demographics and trends for mobile advertising in Russia Data Insight, in partnership with IAB Russia, published a…
Targeting Russian users: Yandex video ads on TikTok
Yandex.Direct now makes it possible to run video ads on TikTok. Is there anything to the TikTok hype, and should…
Winter holiday trips planning in Russia: key stats to inform your marketing efforts
Yandex survey shows how Russian buyers plan their getaways, what they are looking for, and when they book their winter…
Children’s goods e-commerce sector in Russia: main changes and trends
Data Insight has recently published slides of a report presented by Andrey Shapovalov, Data Insight Senior Analyst, at an industry…
Consumer behavior in Russia: new insights
Use these Nielsen Russia insights on consumer behavior to make decisions on how to reach your target audience Nilesen Russia…
Black Friday checklist to optimize your ads for selling in Russia
How to make the most of your advertising efforts, from ad verbiage to retargeting and segmentation Russian Search Marketing wrote…
Digital advertising opportunities during November holidays in Russia
Use Yandex data on search queries and user behavior to capitalize on Unity Day, Black Friday and Cyber Monday sales…
Which digital media channels in Russia have the biggest advertising ROI?
Nielsen Russia has published new data on the effectiveness of digital media advertising in Russia We published a translation of…
FMCG promotions in Russia
Companies offering FMCG products on the Russian market are adopting alternative ways to grow sales In one of our previous…
E-commerce sporting goods market in Russia
Traffic sources, marketing channels and social media trends Plan your e-commerce sporting goods market penetration or expansion strategy for Russia…
Russian e-commerce trends in 2019: differences from the US market
Not all US e-commerce trends are going to make an impact in Russia: be prepared to adjust your marketing strategy…
Healthy lifestyle FMCG products in Russia: a high-growth segment
Growing consumer sophistication leads to more specific packaging claims for healthy lifestyle FMCG products We have written about FMCG market…
3 stereotypes about online behavior that could be hurting your ad targeting strategy
The Russian version of the study can be found here. Marketers sometimes rely on outdated stereotypes about how men and…
Impact of Social Responsibility on Business in Russia
Supporting sustainable development and environmental programs is one of the ways that manufacturers can show consumers that they have listened…