Black Friday checklist to optimize your ads for selling in Russia
How to make the most of your advertising efforts, from ad verbiage to retargeting and segmentation Russian Search Marketing wrote…
Market Research and Reports Page 3
Digital advertising opportunities during November holidays in Russia
Use Yandex data on search queries and user behavior to capitalize on Unity Day, Black Friday and Cyber Monday sales…
Which digital media channels in Russia have the biggest advertising ROI?
Nielsen Russia has published new data on the effectiveness of digital media advertising in Russia We published a translation of…
FMCG promotions in Russia
Companies offering FMCG products on the Russian market are adopting alternative ways to grow sales In one of our previous…
E-commerce sporting goods market in Russia
Traffic sources, marketing channels and social media trends Plan your e-commerce sporting goods market penetration or expansion strategy for Russia…
Russian e-commerce trends in 2019: differences from the US market
Not all US e-commerce trends are going to make an impact in Russia: be prepared to adjust your marketing strategy…
Healthy lifestyle FMCG products in Russia: a high-growth segment
Growing consumer sophistication leads to more specific packaging claims for healthy lifestyle FMCG products We have written about FMCG market…
3 stereotypes about online behavior that could be hurting your ad targeting strategy
The Russian version of the study can be found here. Marketers sometimes rely on outdated stereotypes about how men and…
Impact of Social Responsibility on Business in Russia
Supporting sustainable development and environmental programs is one of the ways that manufacturers can show consumers that they have listened…
2018 Search Trends on Yandex
Here is an overview of the news stories, events, and items that Yandex users searched for most frequently this year.…
Fall Spending Trends for Russian Internet Users
Original Russian language version on spending trends can be found here. Yandex.Direct ads reach nearly everyone who uses the so-called…
Russian Search Engine Market Share Review
Consistent with global market trends, Russia has seen significant evolution in their Search landscape over the last 12 months. It’s…
Russia Should be Your Next Expansion Market
‘If you’re not moving forward, you’re falling behind’. While tired and overused, the old adage is certainly applicable to today’s…
Google Performance vs Yandex Performance in Russia Part 2
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Google Performance vs Yandex Performance in Russia Part 1
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Russian Online Landscape 2018
Russia hosts the 7th largest internet population globally, making it one of the most important markets to consider for eCommerce…
Understanding Russian Parents Online: Yandex Queries Relating to Children
For many of us, we now rely on online resources to help understand how to solve daily issues that pop…
Age and Online Behavior in Russia
Following part one of the Yandex study on Russian commerical interests, Russian Search Marketing brings you part two of Yandex’s…
Impacts of Age & Sex on Russian Commercial Interests
Over 71 million people over 18 years-old use the Internet in Russia, and the daily audience of Yandex’s Advertising Network…
Top 15 Gifts Online Shopping for Russian New Year 2017
Yandex.Market and Yandex.Checkout two of Russia’s premiere eCommerce platforms teamed up to research Russian’s holiday search trends and online shopping…