Market Research and Reports - Russian Search Marketing

Part 2: January holidays and beyond How consumer behavior changes in Russia after the New Year celebrations In our…

Part 1: ringing in the New Year How consumer behavior changes in Russia before the New Year celebrations We wrote…

Yandex.Direct continues to bring in higher ROI, especially for content ads Roistat published its research into ROI across popular digital…

Online sales of top FMCG categories in Russia grow as offline sales stagnate According to Nielsen Russia data on FMCG…

New insights into demographics and trends for mobile advertising in Russia Data Insight, in partnership with IAB Russia, published a…

Yandex.Direct now makes it possible to run video ads on TikTok. Is there anything to the TikTok hype, and should…

Yandex survey shows how Russian buyers plan their getaways, what they are looking for, and when they book their winter…

Data Insight has recently published slides of a report presented by Andrey Shapovalov, Data Insight Senior Analyst, at an industry…

Use these Nielsen Russia insights on consumer behavior to make decisions on how to reach your target audience Nilesen Russia…

How to make the most of your advertising efforts, from ad verbiage to retargeting and segmentation Russian Search Marketing wrote…

Use Yandex data on search queries and user behavior to capitalize on Unity Day, Black Friday and Cyber Monday sales…

Nielsen Russia has published new data on the effectiveness of digital media advertising in Russia We published a translation of…

Companies offering FMCG products on the Russian market are adopting alternative ways to grow sales In one of our previous…

Traffic sources, marketing channels and social media trends Plan your e-commerce sporting goods market penetration or expansion strategy for Russia…

Not all US e-commerce trends are going to make an impact in Russia: be prepared to adjust your marketing strategy…

Growing consumer sophistication leads to more specific packaging claims for healthy lifestyle FMCG products We have written about FMCG market…

The Russian version of the study can be found here. Marketers sometimes rely on outdated stereotypes about how men and…

Supporting sustainable development and environmental programs is one of the ways that manufacturers can show consumers that they have listened…

Here is an overview of the news stories, events, and items that Yandex users searched for most frequently this year.…

Original Russian language version on spending trends can be found here. Yandex.Direct ads reach nearly everyone who uses the so-called…

Market Research and Reports In Russia