Winter holiday purchases in Russia. Part 1: gift-giving trends
Part 1: what were Russians planning to buy for their friends and family in 2020 and where We’ve covered winter…
Market Research and Reports In Russia
Social media trends in 2021 in Russia
What Russian social media experts predict for 2021: social media landscape newcomers and incumbents In this post, we cover experts’…
Russians’ takeout preferences: can you guess the most popular dishes?
Yandex.Eats data for July-September 2020 shows regional differences in takeout dishes preferences in Russia Yandex.Eats works with 29,000 restaurants in…
Online launches of new FMCG products in Russia: a how-to guide
3 online launch strategies for the online FMCG market in Russia, and 2 frequently made promotion mistakes The online FMCG…
Digital advertising trends in Russian regions: Siberia
Digital advertising trends in Siberia, ad traffic breakdown, and in-demand industries in 2020 In many research articles that Russian Search…
Case study: lead generation with Yandex.Direct video ads
Optimizing Yandex.Direct video ad format to attract leads: what worked and what didn’t for this Russian center In the past…
Millennial business owners in Russia: are they different?
Self-reported differences from Gen X and Gen Z in business goals, values, and approaches Whether or not you find it…
Reviews on Yandex.Services show gender and age stereotypes in Russia
Common age and gender stereotypes in Russia: know how these factors affect perceptions of service providers In one of our…
Beauty products e-commerce segment in Russia in 2020
Online sales of beauty products in Russia: leading brands, purchasing and delivery trends across regions In 2019, beauty products were…
Consumer behavior trends during the 2020 fall-winter season in Russia
Nielsen Russia experts on anticipated shifts in online and offline purchases and priorities In a recent webinar, Nielsen Russia experts…
Payment methods for online purchases in Russia: consumer preferences
Data Insight survey results show which payment methods for online goods and services are the most popular in Russia –…
How do customer reviews influence online purchases in Russia?
Data Insight report shows when Russian online buyers trust customer reviews the most and what they need to learn to…
Online buyers in Russia in 2020: demographics and preferences
Yandex.Vzglyad survey results highlight what online buyers care about in 2020 What do Russian buyers care about when looking for…
The (bright) future of FMCG store brands in Russia
Nielsen Russia experts forecast long-term growth for this market segment Are FMCG store brands going to take off in 2020…
Yandex research: AI in Russian media
Widely publicized AI successes – and even a timeline for AI development into Matrix-like overlords based on analysis of Yandex.News…
Online pharmacies in Russia in 2019
Data Insight report on Russian e-commerce stores selling over-the-counter drugs In their new report, Data Insight experts present their data…
E-commerce market in Russia in 2020–2024
Data Insight’s growth projections and key factors contributing to e-commerce market growth Data Insight experts have published their new forecast…
New opportunities for online sales of OTC drugs in Russia
Nielsen Russia survey results highlight new opportunities for online pharmacies and for the Russian FMCG online market Nielsen Russia conducted…
Mindset and consumer preferences shifts for FMCG products in Russia
How Russian buyers currently approach shopping for FMCG products, and how retailers can increase Q3 sales, online and offline Nielsen…
Restaurant dark kitchens in Russia: key trends in early 2020
Impact on restaurant growth, key regions fueling the rise of dark kitchens, and dark kitchen distribution by cuisine Dark kitchens…