3 stereotypes about online behavior that could be hurting your ad targeting strategy
The Russian version of the study can be found here. Marketers sometimes rely on outdated stereotypes about how men and…
Market Research and Reports In Russia
Impact of Social Responsibility on Business in Russia
Supporting sustainable development and environmental programs is one of the ways that manufacturers can show consumers that they have listened…
2018 Search Trends on Yandex
Here is an overview of the news stories, events, and items that Yandex users searched for most frequently this year.…
Fall Spending Trends for Russian Internet Users
Original Russian language version on spending trends can be found here. Yandex.Direct ads reach nearly everyone who uses the so-called…
Russian Search Engine Market Share Review
Consistent with global market trends, Russia has seen significant evolution in their Search landscape over the last 12 months. It’s…
Russia Should be Your Next Expansion Market
‘If you’re not moving forward, you’re falling behind’. While tired and overused, the old adage is certainly applicable to today’s…
Google Performance vs Yandex Performance in Russia Part 2
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Google Performance vs Yandex Performance in Russia Part 1
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Russian Online Landscape 2018
Russia hosts the 7th largest internet population globally, making it one of the most important markets to consider for eCommerce…
Understanding Russian Parents Online: Yandex Queries Relating to Children
For many of us, we now rely on online resources to help understand how to solve daily issues that pop…
Age and Online Behavior in Russia
Following part one of the Yandex study on Russian commerical interests, Russian Search Marketing brings you part two of Yandex’s…
Impacts of Age & Sex on Russian Commercial Interests
Over 71 million people over 18 years-old use the Internet in Russia, and the daily audience of Yandex’s Advertising Network…
Top 15 Gifts Online Shopping for Russian New Year 2017
Yandex.Market and Yandex.Checkout two of Russia’s premiere eCommerce platforms teamed up to research Russian’s holiday search trends and online shopping…
Yandex’s Trending Russian Search Topics of 2017
Yesterday Yandex published their 2017 search trends on the Yandex English language blog, sharing their research on the top search…
2017 Russian Jewelry Market Industry Report
Accessories play a special role in the Russian fashion culture, especially jewelry. Online shopping continues to expand in Russia –…
Research on Russian Digital TV: Major Growth Expected
Two weeks ago at the 12th annual MWC, we heard more on digital TV, including commitments to improve and increase…
Top 10 Foreign Songs in Russia 2016
Yandex.Music, one of Russia’s top music playing platforms, recently published research on the top tracks and albums of 2016 for…
Yandex Top Search Query Topics on PCs, Phones, & Tablets
To help inform advertisers and e-retailers, Yandex recently published data on Yandex top search query topics on PCs, phones, and…
Report: Russia’s online economy accounts for nearly 2.5% of GDP
The Russian online economy reached 1.94 trillion rubles (roughly $31 billion at the average exchange rate) in 2015, according to “The…
Russian Search Activity by Devices 2016 Part 2
Recently we took a look at how Russians are searching by device. In that post, readers learned more about the…