Russian Online Activity During the Holiday
For most westerners who celebrate Christmas, last week was a week of rest between the Christmas holiday and New Year’s.…
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Yandex Advertising News Q4 2016
Russian Search Marketing is glad to bring readers the final Yandex advertising news update of 2016. Over the course of…
Yandex.Direct Travel Success Story: Grand Cruise
Yandex recently interviewed the Russian marketing manager of the hotel chain Grand Cruise for the latest Yandex.Direct travel success story.…
Yandex Top Search Query Topics on PCs, Phones, & Tablets
To help inform advertisers and e-retailers, Yandex recently published data on Yandex top search query topics on PCs, phones, and…
Russian Search Activity by Devices 2016 Part 2
Recently we took a look at how Russians are searching by device. In that post, readers learned more about the…
Yandex Search Query Schedule: Times, Days, and Devices
Russian search marketing is glad to bring readers the latest Yandex search query schedule outlining Russian queries by times of…
Yandex.Direct Conversion Costs Optimization: Wargaming Case
Online gaming companies, among many other eCommerce businesses can benefit from this case on Yandex.Direct conversion cost optimization. Wargaming, one…
Yandex Advertising & SEO News Q3 2016
Russian Search Marketing is glad to bring our readers yet another update on Yandex advertising and SEO news for Q3.…
Capturing Yandex.Direct International Traffic: Skyscanner Case
For most advertisers, Yandex.Direct international traffic is not something they consider. The primary focus of Yandex.Direct is capturing the local…
Announcement of Yandex.Audience Custom Audience Targeting
Last week Yandex announced Yandex.Audience, a new service that helps advertisers use first party data to segment their target audiences. …
Yet Another Update: Yandex SEO & SEM News Q2 2016
Russian Search Marketing is glad to announce some useful Yandex SEO and Yandex SEM news updates for Q2 2016, some…
Yandex Travel Industry Success Story: Skyscanner
Yandex recently interviewed Skyscanner, one of the most successful companies in the Russian travel industry that grew 50% in 2014. …
Yandex Expert Summit 2016
Next week Yandex is hosting a two-day event for Yandex.Direct experts, Yandex Expert Summit or YES. The exclusive event offers…
Understanding Yandex.Direct Commander
Advertisers on Yandex.Direct with large ad campaigns utilize Yandex.Direct Commander to set up ads independently and manage them efficiently. Direct…
User Facts and Figures: Yandex Audience
Russian Search Marketing recently published a blog series that assessed Russian Internet users by age group, looking at general online…
New Customizable Yandex.Direct Display Links
Digital advertisers in Russia can now edit Yandex.Direct display links in their ads. Display links are the links in ads…
Assessing Russian Keywords: Spelling & Grammar Errors
Russian language is extremely complicated. From cases, gender, and verb conjugations in three different tenses, there is a lot to…
Yet Another Update: Yandex Advertising News Q2 2016
Over the past few months the Yandex.Direct team has been busy adjusting advertising and account features to improve the effectiveness…
Yandex Search and Content: 3 Useful Advertising Tips
Advertisers new to Yandex.Direct make the mistake of focusing all their attention on the position of their ad in Yandex…
Yandex.Direct Extended Geo-Targeting Launched
Yandex.Direct extended geo-targeting went live today. A few weeks ago, Yandex.Direct announced a new addition for advertisers’ geo-targeting options that…