Yandex SEM, Search Engine Marketing in the Russian Market

Yandex Advertising Network (YAN) is Russia’s largest network with more than 20 000 verified partners and 4 billion qualified impressions…

Yandex advertising has evolved over the years to include a number of products and solutions to help advertisers reach their…

1. YAN (Yandex Advertising Network), the biggest advertising network in Russia, covers 80% of Russia’s online population which amounts to…

For the first time, total spending on Internet advertising in Russia was more than spending on television advertising. Online spending…

Yesterday, Yandex announced its Q3 financial results, revealing several key facts relating to a rise in its search market share. …

Yandex has recently simplified its tool for new keywords research – Related Keywords. To better understand this feature, it will…

Russian Search Marketing is glad to bring readers recent updates from the Yandex.Metrica blog. Yandex.Metrica, Russia’s leading web analytics tool,…

Yandex.Audience is a service that enables advertisers to configure segments based on their own data, Yandex data and now also…

Following a series of user behavior studies in 2015, Yandex announced a new default feature for PPC advertisers – Extended…

As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop…

During the most recent YAC – an annual SEM conference organized by Yandex – Yandex announced a new beta report…

Next week Yandex is hosting two events for Yandex.Direct experts, Yandex Expert Summit otherwise known as YES. One event will…

Russian Search Marketing is glad to bring readers the second Yandex advertising news update of 2017. The Yandex.Direct team has…

Analysts on the Yandex.Direct team recently compiled analytics on different verticals for Yandex.Direct in Q4 2016 to equip advertisers with…

Last week, Russians celebrated Men’s Day on February 23rd, otherwise known as defender of Fatherland Day. Next week on March…

Yandex’s Machine Intelligence and Research (MIR) Division was announced on the Yandex company blog last week. According to the blog,…

Russian Search Marketing is glad to bring readers the first Yandex advertising news update of 2017. The Yandex.Direct team has…

With growing mobile phone use in Russia and the rise of mobile applications, its become increasingly important for app developers…

For most westerners who celebrate Christmas, last week was a week of rest between the Christmas holiday and New Year’s.…

Russian Search Marketing is glad to bring readers the final Yandex advertising news update of 2016. Over the course of…

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