Yandex SEM, Search Engine Marketing in the Russian Market

Today on the Yandex advertising blog the company announced a new approach to calculations for ad rates. Effective today, Yandex.Direct…

Russian Search Marketing takes a look at some of the recent changes and features of Yandex smart banners to help…

Russian Search Marketing is glad to bring readers the Yandex ad news update for Q2 2018. The Yandex.Direct team has…

Following part one of the Yandex study on Russian commerical interests, Russian Search Marketing brings you part two of Yandex’s…

Over 71 million people over 18 years-old use the Internet in Russia, and the daily audience of Yandex’s Advertising Network…

Recently, Yandex announced new ad layouts on the Yandex SERP. Yandex is planning to expand the variety of ad layouts…

Russia maintains one of the most competitive search markets in the world with two major players, Yandex and Google, in…

In addition to Russia, Yandex offers a local search product in Belarus, Kazakhstan and Turkey. According to Yandex.Radar, in October…

Among other case studies, the Yandex advertising website recently featured a case on Zdorovaya Voda, an office water delivery service…

Yandex Advertising Network (YAN) is Russia’s largest network with more than 20 000 verified partners and 4 billion qualified impressions…

Yandex advertising has evolved over the years to include a number of products and solutions to help advertisers reach their…

1. YAN (Yandex Advertising Network), the biggest advertising network in Russia, covers 80% of Russia’s online population which amounts to…

For the first time, total spending on Internet advertising in Russia was more than spending on television advertising. Online spending…

Yesterday, Yandex announced its Q3 financial results, revealing several key facts relating to a rise in its search market share. …

Yandex has recently simplified its tool for new keywords research – Related Keywords. To better understand this feature, it will…

Russian Search Marketing is glad to bring readers recent updates from the Yandex.Metrica blog. Yandex.Metrica, Russia’s leading web analytics tool,…

Yandex.Audience is a service that enables advertisers to configure segments based on their own data, Yandex data and now also…

Following a series of user behavior studies in 2015, Yandex announced a new default feature for PPC advertisers – Extended…

As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop…

During the most recent YAC – an annual SEM conference organized by Yandex – Yandex announced a new beta report…

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