Language Use on Yandex
In addition to Russia, Yandex offers a local search product in Belarus, Kazakhstan and Turkey. According to Yandex.Radar, in October…
SEM Page 2
Yandex Audience Success Story: Zdorovaya Voda
Among other case studies, the Yandex advertising website recently featured a case on Zdorovaya Voda, an office water delivery service…
Yandex Advertising Network: Conversion Optimization Guaranteed
Yandex Advertising Network (YAN) is Russia’s largest network with more than 20 000 verified partners and 4 billion qualified impressions…
20 Years of Yandex: Yandex Advertising in 2017
Yandex advertising has evolved over the years to include a number of products and solutions to help advertisers reach their…
10 Curious Facts about Yandex Advertising Network (YAN)
1. YAN (Yandex Advertising Network), the biggest advertising network in Russia, covers 80% of Russia’s online population which amounts to…
Russian Internet advertising beats TV for the first time
For the first time, total spending on Internet advertising in Russia was more than spending on television advertising. Online spending…
Yandex Search Market Share Increase During Q3
Yesterday, Yandex announced its Q3 financial results, revealing several key facts relating to a rise in its search market share. …
Related Keywords in Yandex.Direct
Yandex has recently simplified its tool for new keywords research – Related Keywords. To better understand this feature, it will…
Latest from Analytics tool Yandex.Metrica
Russian Search Marketing is glad to bring readers recent updates from the Yandex.Metrica blog. Yandex.Metrica, Russia’s leading web analytics tool,…
Improve Targeting with Yandex.Audience
Yandex.Audience is a service that enables advertisers to configure segments based on their own data, Yandex data and now also…
Yandex Introduces Extended Text Ads (ETA)
Following a series of user behavior studies in 2015, Yandex announced a new default feature for PPC advertisers – Extended…
Yandex Targeting by Mobile App Interests
As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop…
Beta Cross Device Report in Yandex.Metrica
During the most recent YAC – an annual SEM conference organized by Yandex – Yandex announced a new beta report…
Yandex Expert Summits Next Week in London & Berlin
Next week Yandex is hosting two events for Yandex.Direct experts, Yandex Expert Summit otherwise known as YES. One event will…
Yandex Advertising News Q2 2017
Russian Search Marketing is glad to bring readers the second Yandex advertising news update of 2017. The Yandex.Direct team has…
Comparing Analytics for Yandex.Direct Verticals Q4 2016
Analysts on the Yandex.Direct team recently compiled analytics on different verticals for Yandex.Direct in Q4 2016 to equip advertisers with…
Russian Searches for Gift Giving on Men’s and Women’s Day 2017
Last week, Russians celebrated Men’s Day on February 23rd, otherwise known as defender of Fatherland Day. Next week on March…
Introducing Yandex’s Machine Intelligence and Research Division
Yandex’s Machine Intelligence and Research (MIR) Division was announced on the Yandex company blog last week. According to the blog,…
Yandex Advertising News Updates Q1 2017
Russian Search Marketing is glad to bring readers the first Yandex advertising news update of 2017. The Yandex.Direct team has…
Getting App Installs with Yandex.Direct: LINK Messenger Case Study
With growing mobile phone use in Russia and the rise of mobile applications, its become increasingly important for app developers…