Yandex SEM

Yandex is one of the world’s top five search engines by query volume, and one of only three global providers. According to LiveInternet, as of July 2013, Yandex generated 62.0% of all search traffic in Russia, and the Yandex Network reaches 96% of all Internet users in Russia. Search engine marketing on Yandex is a fruitful practice, but it’s important to recognize the distinctions that make it unique.

  • Russian Internet advertising beats TV for the first time

    For the first time, total spending on Internet advertising in Russia was more than spending on television advertising. Online spending from January to September 2017 amounted to between 115 and 116 billion rubles (approximately $2…

  • Yandex Search Market Share Increase During Q3

    Yesterday, Yandex announced its Q3 financial results, revealing several key facts relating to a rise in its search market share.  Yandex announced it’s search market share on desktop reached a high of 66% in September…

  • Related Keywords in Yandex.Direct

    Yandex has recently simplified its tool for new keywords research – Related Keywords. To better understand this feature, it will be helpful to revisit what’s included in Yandex.Direct default match type first. Yandex default match…

  • Latest from Analytics tool Yandex.Metrica

    Russian Search Marketing is glad to bring readers recent updates from the Yandex.Metrica blog. Yandex.Metrica, Russia’s leading web analytics tool, is a free web analytics tool that offers customizable reports for webmasters and many additional…

  • Improve Targeting with Yandex.Audience

    Yandex.Audience is a service that enables advertisers to configure  segments based on their own data, Yandex data and now also thrid-party DMP data to be used in Yandex.Direct and Yandex.Display campaigns. To start creating segments…

  • Yandex Introduces Extended Text Ads (ETA)

    Following a series of user behavior studies in 2015, Yandex announced a new default feature for PPC advertisers –  Extended Ad Title. The setting automatically adds the First Line of Ad Text into the Ad…

  • Yandex Targeting by Mobile App Interests

    As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop computers and laptops are almost equally distributed throughout the day; however, on mobile devices, users…

  • Beta Cross Device Report in Yandex.Metrica

    During the most recent YAC – an annual SEM conference organized by Yandex – Yandex announced a new beta report in Yandex.Metrica – Cross-device. When a user starts their research on a mobile device, and…

  • Yandex Advertising News Q2 2017

    Russian Search Marketing is glad to bring readers the second Yandex advertising news update of 2017. The Yandex.Direct team has introduced several new features since the advertising news Q1 update. These features aim to help…