Digital advertising in Russia: ROI in 2018
Yandex.Direct continues to bring in higher ROI, especially for content ads Roistat published its research into ROI across popular digital…
SEM In Russia
Yandex.Direct updates automated strategies
Making managing automated strategies easier We have written about Yandex.Direct automated strategies before (“Debunking 5 Myths about Yandex.Direct Automatic Bidding…
A checklist for setting up performance-based video ads in Yandex.Direct
Video ads are an integral part of any brand’s marketing strategy, regardless of scale. They can be used to solve…
Case: How a fitness center managed to pump up sales despite a tight budget thanks to video ads
Tatyana Lipina, who is an official Yandex Expert Trainer, talks about how performance-video ads on Yandex.Direct helped a fitness center…
Success story: Active Leisure
Active Leisure decided to optimize their online promotion strategy in 2015 when the tourism industry was experiencing a lull. Working…
Eight tips that will help you get the most out of Yandex.Audience
Original Russian article on Yandex.Audience by Oksane Dementieva, head of contextual advertising at Artics Internet Solutions Yandex.Audience is a service…
Use Yandex.Webmaster to uncover valuable Keyword Information
The original Russian language article on using Yandex.Webmaster tools to improve the efficacy of your promotional efforts can be here…
Increase Down Funnel Conversions with Ad Video Extensions Improvements
Default video extensions are continuing to perform well on Yandex; their clickability and conversion ratings are higher than those of…
Russian Search Engine Market Share Review
Consistent with global market trends, Russia has seen significant evolution in their Search landscape over the last 12 months. It’s…
Retargeting Options with Yandex
Usually first purchases don’t happen immediately: on average, users visit a site 3.5 times over a course of 25 days.…
Travel Industry Advertisers Thriving in Russia
SimilarWeb recently published data on Tnooz detailing the growth of Travel Industry giant, Booking.com. For years, Booking has been increasing…
Russia Should be Your Next Expansion Market
‘If you’re not moving forward, you’re falling behind’. While tired and overused, the old adage is certainly applicable to today’s…
Google Performance vs Yandex Performance in Russia Part 2
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Google Performance vs Yandex Performance in Russia Part 1
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Yandex’s Russian Search Market Share Rise
Last week Yandex announced its Q1 2018 financial results, which included several important updates relating to Yandex’s Russian search market…
Yandex.Direct Announces New Calculation for Ad Rates
Today on the Yandex advertising blog the company announced a new approach to calculations for ad rates. Effective today, Yandex.Direct…
Making the Most of Yandex Smart Banners
Russian Search Marketing takes a look at some of the recent changes and features of Yandex smart banners to help…
Yandex Ad News Update Q2 2018
Russian Search Marketing is glad to bring readers the Yandex ad news update for Q2 2018. The Yandex.Direct team has…
Age and Online Behavior in Russia
Following part one of the Yandex study on Russian commerical interests, Russian Search Marketing brings you part two of Yandex’s…
Impacts of Age & Sex on Russian Commercial Interests
Over 71 million people over 18 years-old use the Internet in Russia, and the daily audience of Yandex’s Advertising Network…