Yandex case study collection: step-by-step descriptions
Writeups of customer wins on Yandex’s English-language blog to inform your ad campaigns In addition to Yandex customer case studies…
Writeups of customer wins on Yandex’s English-language blog to inform your ad campaigns In addition to Yandex customer case studies…
Create unique video ads and save time on repetitive ad creation tasks in Yandex.Direct with an updated video editor Now…
Tips on language, website adaptation, and search optimization for the Russian audience This article offers an overview of the materials…
Create highly relevant ads and maximize ROI for special offers and discounts when advertising for your Russian audience Yandex.Direct now…
Part 2: January holidays and beyond How consumer behavior changes in Russia after the New Year celebrations In our…
Yandex.Direct continues to bring in higher ROI, especially for content ads Roistat published its research into ROI across popular digital…
Making managing automated strategies easier We have written about Yandex.Direct automated strategies before (“Debunking 5 Myths about Yandex.Direct Automatic Bidding…
Video ads are an integral part of any brand’s marketing strategy, regardless of scale. They can be used to solve…
Tatyana Lipina, who is an official Yandex Expert Trainer, talks about how performance-video ads on Yandex.Direct helped a fitness center…
Active Leisure decided to optimize their online promotion strategy in 2015 when the tourism industry was experiencing a lull. Working…
Original Russian article on Yandex.Audience by Oksane Dementieva, head of contextual advertising at Artics Internet Solutions Yandex.Audience is a service…
The original Russian language article on using Yandex.Webmaster tools to improve the efficacy of your promotional efforts can be here…
Default video extensions are continuing to perform well on Yandex; their clickability and conversion ratings are higher than those of…
Consistent with global market trends, Russia has seen significant evolution in their Search landscape over the last 12 months. It’s…
Usually first purchases don’t happen immediately: on average, users visit a site 3.5 times over a course of 25 days.…
SimilarWeb recently published data on Tnooz detailing the growth of Travel Industry giant, Booking.com. For years, Booking has been increasing…
‘If you’re not moving forward, you’re falling behind’. While tired and overused, the old adage is certainly applicable to today’s…
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Last week Yandex announced its Q1 2018 financial results, which included several important updates relating to Yandex’s Russian search market…