Yandex is one of the world’s top five search engines by query volume, and one of only three global providers. According to LiveInternet, as of July 2013, Yandex generated 62.0% of all search traffic in Russia, and the Yandex Network reaches 96% of all Internet users in Russia. Search engine marketing on Yandex is a fruitful practice, but it’s important to recognize the distinctions that make it unique.
Yandex.Audience is a service that enables advertisers to configure segments based on their own data, Yandex data and now also thrid-party DMP data to be used in Yandex.Direct and Yandex.Display campaigns. To start creating segments…
Following a series of user behavior studies in 2015, Yandex announced a new default feature for PPC advertisers – Extended Ad Title. The setting automatically adds the First Line of Ad Text into the Ad…
As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop computers and laptops are almost equally distributed throughout the day; however, on mobile devices, users…
During the most recent YAC – an annual SEM conference organized by Yandex – Yandex announced a new beta report in Yandex.Metrica – Cross-device. When a user starts their research on a mobile device, and…
Next week Yandex is hosting two events for Yandex.Direct experts, Yandex Expert Summit otherwise known as YES. One event will take place in London on June 20th, and the other on June 22nd in Berlin.…
Russian Search Marketing is glad to bring readers the second Yandex advertising news update of 2017. The Yandex.Direct team has introduced several new features since the advertising news Q1 update. These features aim to help…
Analysts on the Yandex.Direct team recently compiled analytics on different verticals for Yandex.Direct in Q4 2016 to equip advertisers with more knowledge of the online search advertising market in Russia. The report covers a range…
Last week, Russians celebrated Men’s Day on February 23rd, otherwise known as defender of Fatherland Day. Next week on March 8th, Russians, along with the rest of the world, will celebrate Women’s Day. As we…
Yandex’s Machine Intelligence and Research (MIR) Division was announced on the Yandex company blog last week. According to the blog, the MIR division will function as a centralized, cross-functional unit to accelerate innovation and unify…
Russian Search Marketing is glad to bring readers the first Yandex advertising news update of 2017. The Yandex.Direct team has introduced several new features since the start of the New Year. These features aim to…