The primary objective for Russian Internet users is networking, and the undisputed champion of venues for networking is the social media space. The primary vehicles for social media in Russia may be different than most of the world, but the user engagement and loyalty of its participating audience is shared. As the audience for social media in Russia increases, so do the business interests that surround it.
Online dating has become significantly more popular in more recent years, following the rise of technology and the Internet all over the world and our growing reliance on technology to navigate our daily lives. Online…
Instagram in Russia has taken off with a far more impressive impact as a foreign app compared to the slow entrance of Facebook and others . The app has become an increasingly popular photo sharing…
The last post in the Russian Internet User Demographics series looks at one of the most overlooked groups of users; Russian senior citizen Internet users. Still battling stereotypes concerning their lack of familiarity with technology,…
This week, our blog series on Russian Internet User Demographics turns to the Internet habits of middle-aged Russians, as we observe the trends of the 45-54 year-old age group. As Russia’s population ages, the way middle-aged…
This week we turn to the Russian Internet user demographics of the 35-44 year-old age group. As this blog series approaches the Internet habits of middle-aged Russians, we can observe larger differences in how the Internet…
This post starts a new blog series on RSM for Russian Internet user demographics. For the next few weeks, we will delve into the online habits of different age groups of Internet users in Russia. Beginning with young…
Several factors drive a marketing team to decide which mediums to utilize in their marketing strategies. We reassess our budgets and our decisions after reviewing analytics, questioning our conversions, and figuring out how to get…
Social buttons are used for a number of reasons, and their use on Russian websites is fairly similar to their use on non-Russian websites. However, the unique Internet environment of Russia requires companies with an…
Last month research agency Proximity, part of BBDO Russia, conducted a survey on Russian marketing efforts for 2015. The survey on Russian advertising asked respondents from major industries such as Finance, Auto, Retail, and Healthcare…
Online dating has become a really common method for finding a relationship. Of course, this requires the Internet and basic computer skills. While most of us take this for granted, the practice of online dating…