Social Media, Social Media Marketing in Russia

Writeups of customer wins on Yandex’s English-language blog to inform your ad campaigns In addition to Yandex customer case studies…

Create unique video ads and save time on repetitive ad creation tasks in Yandex.Direct with an updated video editor Now…

Yandex.Direct now makes it possible to run video ads on TikTok. Is there anything to the TikTok hype, and should…

Every year the Hootsuite social media management platform and the We Are Social agency compiles a Global Digital Yearbook that covers developments…

Online dating has become significantly more popular in more recent years, following the rise of technology and the Internet all…

Instagram in Russia has taken off with a far more impressive impact as a foreign app compared to the slow…

The last post in the Russian Internet User Demographics series looks at one of the most overlooked groups of users;…

This week, our blog series on Russian Internet User Demographics turns to the Internet habits of middle-aged Russians, as we observe…

This week we turn to the Russian Internet user demographics of the 35-44 year-old age group. As this blog series…

This post starts a new blog series on RSM for Russian Internet user demographics. For the next few weeks, we will…

Several factors drive a marketing team to decide which mediums to utilize in their marketing strategies. We reassess our budgets…

Social buttons are used for a number of reasons, and their use on Russian websites is fairly similar to their…

Last month research agency Proximity, part of BBDO Russia, conducted a survey on Russian marketing efforts for 2015. The survey…

Online dating has become a really common method for finding a relationship. Of course, this requires the Internet and basic…

By now everyone is familiar with YouTube and various things people enjoy watching on the social media site. From music…

Quite frequently Russia’s premiere social network, Vkontakte or VK, gets called the Russian version of Facebook. Both social network sites…

When most think of Russians and athletics, their success in winter sports comes to mind. Sure, we think of hockey…

Online gamers turn to their mobile devices, tablets, and desktops to play their favorite games but they also frequently access…

Since the collapse of the Soviet Union, post-USSR Russia has had to re-define its social landscape. By the mid-1990s young…

The Internet and social media are undoubtedly impacting the way Russia consumes entertainment. With entire films available online and easily…

Social Media In Russia