Yandex Search Market Share Increase During Q3
Yesterday, Yandex announced its Q3 financial results, revealing several key facts relating to a rise in its search market share. …
Advertising by Platform Page 4
Related Keywords in Yandex.Direct
Yandex has recently simplified its tool for new keywords research – Related Keywords. To better understand this feature, it will…
Yandex Launches Intelligent Assistant Alice
Today Yandex officially announced its intelligent assistant Alice that will offer the 144 million Russian speakers a conversational digital assistant…
Latest from Analytics tool Yandex.Metrica
Russian Search Marketing is glad to bring readers recent updates from the Yandex.Metrica blog. Yandex.Metrica, Russia’s leading web analytics tool,…
Improve Targeting with Yandex.Audience
Yandex.Audience is a service that enables advertisers to configure segments based on their own data, Yandex data and now also…
New Yandex Neural Network Algorithm Korolyov
Today, Yandex released a new neural network based search algorithm to better understand users’ intent and handle long-tail queries. The new…
Yandex Introduces Extended Text Ads (ETA)
Following a series of user behavior studies in 2015, Yandex announced a new default feature for PPC advertisers – Extended…
Yandex Targeting by Mobile App Interests
As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop…
Beta Cross Device Report in Yandex.Metrica
During the most recent YAC – an annual SEM conference organized by Yandex – Yandex announced a new beta report…
Yandex Expert Summits Next Week in London & Berlin
Next week Yandex is hosting two events for Yandex.Direct experts, Yandex Expert Summit otherwise known as YES. One event will…
Russia ranks #1 in World for Online Dating App Share
Online dating has become significantly more popular in more recent years, following the rise of technology and the Internet all…
Russian mCommerce Research Report
Similar to other parts of the world, mobile devices are becoming the dominant way to access the Internet in Russia.…
Yandex Advertising News Q2 2017
Russian Search Marketing is glad to bring readers the second Yandex advertising news update of 2017. The Yandex.Direct team has…
Comparing Analytics for Yandex.Direct Verticals Q4 2016
Analysts on the Yandex.Direct team recently compiled analytics on different verticals for Yandex.Direct in Q4 2016 to equip advertisers with…
Explaining MatrixNet: Machine Learning Behind Yandex Search
Yandex’s goal is to help users and businesses better navigate the online and offline world. Yandex is most well-known for…
Russian Searches for Gift Giving on Men’s and Women’s Day 2017
Last week, Russians celebrated Men’s Day on February 23rd, otherwise known as defender of Fatherland Day. Next week on March…
Introducing Yandex’s Machine Intelligence and Research Division
Yandex’s Machine Intelligence and Research (MIR) Division was announced on the Yandex company blog last week. According to the blog,…
Yandex Advertising News Updates Q1 2017
Russian Search Marketing is glad to bring readers the first Yandex advertising news update of 2017. The Yandex.Direct team has…
Russian mCommerce Update 2017
Similar to other parts of the world, mobile devices are becoming the dominant way to access the Internet in Russia.…
Getting App Installs with Yandex.Direct: LINK Messenger Case Study
With growing mobile phone use in Russia and the rise of mobile applications, its become increasingly important for app developers…