Key mobile advertising trends in Russia in 2018-2019
New insights into demographics and trends for mobile advertising in Russia Data Insight, in partnership with IAB Russia, published a…
Advertising by Platform Page 2
Targeting Russian users: Yandex video ads on TikTok
Yandex.Direct now makes it possible to run video ads on TikTok. Is there anything to the TikTok hype, and should…
Digital video ad campaigns in Yandex Video Network
Using online video ads to reach your audience in Russia: Yandex Video Network creates new opportunities This post is…
Digital advertising opportunities during November holidays in Russia
Use Yandex data on search queries and user behavior to capitalize on Unity Day, Black Friday and Cyber Monday sales…
Which digital media channels in Russia have the biggest advertising ROI?
Nielsen Russia has published new data on the effectiveness of digital media advertising in Russia We published a translation of…
Yandex.Direct updates automated strategies
Making managing automated strategies easier We have written about Yandex.Direct automated strategies before (“Debunking 5 Myths about Yandex.Direct Automatic Bidding…
How to set up retargeting for mobile app ads with Yandex
The original Russian article can be found here If you’ve invested a lot of time and resources into developing a…
A checklist for setting up performance-based video ads in Yandex.Direct
Video ads are an integral part of any brand’s marketing strategy, regardless of scale. They can be used to solve…
Case: How a fitness center managed to pump up sales despite a tight budget thanks to video ads
Tatyana Lipina, who is an official Yandex Expert Trainer, talks about how performance-video ads on Yandex.Direct helped a fitness center…
10 key statistics on social media usage in Russia (2019)
Every year the Hootsuite social media management platform and the We Are Social agency compiles a Global Digital Yearbook that covers developments…
Yandex Search Update: Andromeda
On November 19th, Yandex announced their most recent search update named, “Andromeda”. As is always the case with Search Updates,…
Success story: Active Leisure
Active Leisure decided to optimize their online promotion strategy in 2015 when the tourism industry was experiencing a lull. Working…
Badges on Yandex SERP
Article on Badges on Yandex SERP originally from the Yandex Webmaster blog As the internet has developed, the volume of…
Eight tips that will help you get the most out of Yandex.Audience
Original Russian article on Yandex.Audience by Oksane Dementieva, head of contextual advertising at Artics Internet Solutions Yandex.Audience is a service…
Yandex Catches Google on Android in Russia
As SearchEngineLand covered in October of 2015, Russia’s Federal Antimonopoly Service (FAS) determined that Google violated Russian competition laws by…
Use Yandex.Webmaster to uncover valuable Keyword Information
The original Russian language article on using Yandex.Webmaster tools to improve the efficacy of your promotional efforts can be here…
Increase Down Funnel Conversions with Ad Video Extensions Improvements
Default video extensions are continuing to perform well on Yandex; their clickability and conversion ratings are higher than those of…
Russian Search Engine Market Share Review
Consistent with global market trends, Russia has seen significant evolution in their Search landscape over the last 12 months. It’s…
Retargeting Options with Yandex
Usually first purchases don’t happen immediately: on average, users visit a site 3.5 times over a course of 25 days.…
Travel Industry Advertisers Thriving in Russia
SimilarWeb recently published data on Tnooz detailing the growth of Travel Industry giant, Booking.com. For years, Booking has been increasing…