Yandex case study collection: step-by-step descriptions
Writeups of customer wins on Yandex’s English-language blog to inform your ad campaigns In addition to Yandex customer case studies…
Mobile Advertising In Russia
Yandex.Direct video ads update: now you can upload your own videos
Create unique video ads and save time on repetitive ad creation tasks in Yandex.Direct with an updated video editor Now…
Yandex.Direct mobile targeting: new options available
Reach out to mobile users and target iOS and Android devices separately for better results According to eMarketer data, the…
Capitalize on recent customer interests with Yandex.Direct
Create highly relevant ads and maximize ROI for special offers and discounts when advertising for your Russian audience Yandex.Direct now…
Key mobile advertising trends in Russia in 2018-2019
New insights into demographics and trends for mobile advertising in Russia Data Insight, in partnership with IAB Russia, published a…
How to set up retargeting for mobile app ads with Yandex
The original Russian article can be found here If you’ve invested a lot of time and resources into developing a…
Yandex Catches Google on Android in Russia
As SearchEngineLand covered in October of 2015, Russia’s Federal Antimonopoly Service (FAS) determined that Google violated Russian competition laws by…
Annual Search Trends on Yandex.Maps
Every day, the Yandex.Maps app responds to more than a million search queries made in Russia. Nearly half of them…
Russian eCommerce trends
I recently came across a report published by Data Insight, a Russian research agency specializing in the Russian eCommerce market.…
Russian Smartphone Market
Mobile devices are a simple way for Russians to access the Internet on the go. The Russian smartphone market continues…
Russian mCommerce Research Report
Similar to other parts of the world, mobile devices are becoming the dominant way to access the Internet in Russia.…
Russian mCommerce Update 2017
Similar to other parts of the world, mobile devices are becoming the dominant way to access the Internet in Russia.…
Getting App Installs with Yandex.Direct: LINK Messenger Case Study
With growing mobile phone use in Russia and the rise of mobile applications, its become increasingly important for app developers…
Report: Almost half of Russian users shop on smartphones
Nearly half of Russian online shoppers make purchases via their smartphones, but an almost equal amount distrust online payment systems,…
Yandex Top Search Query Topics on PCs, Phones, & Tablets
To help inform advertisers and e-retailers, Yandex recently published data on Yandex top search query topics on PCs, phones, and…
Russian Search Activity by Devices 2016 Part 2
Recently we took a look at how Russians are searching by device. In that post, readers learned more about the…
Yandex Search Query Schedule: Times, Days, and Devices
Russian search marketing is glad to bring readers the latest Yandex search query schedule outlining Russian queries by times of…
Runet 2016 Updated Facts on Russian Mobile Internet Users
Smartphones are becoming increasingly popular all over the world, and Russia is not an exception. Mobile devices are a simple…
Russian Mobile Gaming: Stats & Downloads
Russian mobile gaming is continuing to drive the growth of the online gaming industry in Russia. According to eMarketer, Russia…
Yet Another Update: Yandex Advertising News Q2 2016
Over the past few months the Yandex.Direct team has been busy adjusting advertising and account features to improve the effectiveness…