Russian Trending Categories Online: Auto Sales
Recently Russian Search Marketing played with a beta version of user interest tool by Yandex that evaluates Yandex’s trending categories…
Breaking Down the 2017 Russian Gamer
Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. Russia’s…
Yandex Search Market Share Increase During Q3
Yesterday, Yandex announced its Q3 financial results, revealing several key facts relating to a rise in its search market share. …
Related Keywords in Yandex.Direct
Yandex has recently simplified its tool for new keywords research – Related Keywords. To better understand this feature, it will…
Why Yandex still beats Google in Russia
Last week Yandex, the NASDAQ-listed Russian search giant and Google’s arch rival on the Russian market, celebrated its 20th anniversary. Why is…
Yandex Launches Intelligent Assistant Alice
Today Yandex officially announced its intelligent assistant Alice that will offer the 144 million Russian speakers a conversational digital assistant…
Travel Dominates Russian Online Shopping 2017
Russia’s e-commerce market continued to grow at double-digit rates last year. As any global player will tell you, online retailers…
Yandex 20th Birthday: 10 Facts for the Russian Digital Ad Community
Yandex 20th birthday was last week on September 23rd! In celebration of Yandex’s birthday month, Russian Search Marketing decided to…
Latest from Analytics tool Yandex.Metrica
Russian Search Marketing is glad to bring readers recent updates from the Yandex.Metrica blog. Yandex.Metrica, Russia’s leading web analytics tool,…
Research: Reviewing Russian Social Media Interests
Social network usage has continued to grow with their increasing Internet audience. According to eMarketer, 75 million Russian people are…
Improve Targeting with Yandex.Audience
Yandex.Audience is a service that enables advertisers to configure segments based on their own data, Yandex data and now also…
Report: Russia is among the most attractive markets for mobile game marketing
Despite fast growth rates, Russia’s online and mobile gaming market still looks modest by size: it reached just $1.4 billion last…
New Yandex Neural Network Algorithm Korolyov
Today, Yandex released a new neural network based search algorithm to better understand users’ intent and handle long-tail queries. The new…
Yandex Introduces Extended Text Ads (ETA)
Following a series of user behavior studies in 2015, Yandex announced a new default feature for PPC advertisers – Extended…
Back to School in Russia 2017
Russia’s “Day of Knowledge” is quickly approaching, which also marks the first day Russians go back to school. Back to…
Yandex and Sberbank agree $500 million JV plan to create “leading e-commerce ecosystem” in Russia
Yandex, the NASDAQ-listed Russian search giant, and Sberbank, Russia’s state-owned national savings bank, announced today their plans to join forces and…
Yandex Releases Yandex.Radar, Search Traffic and Browser Usage Analytics Tool
Yandex announced Yandex.Radar, a new analytics tool that provides the most accurate search engine and browser usage data available for…
Yandex Advertising News Q3 2017 Update
Russian Search Marketing is glad to bring readers the third Yandex advertising news update of 2017. The Yandex.Direct team has…
Russian Summer Travel & Activity 2017
Russian summer travel is an exciting time for families and working professionals! Summer is a popular time for Russians to…
Yandex Targeting by Mobile App Interests
As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop…