Russians as tourists: search terms from abroad
Based on Yandex data People use Yandex services both at home and abroad as tourists. They search the internet for…
International Search Summit Coming to Boston
The International Search Summit (ISS) is the must-attend event for savvy marketers that recognize that the fastest path to growth…
Eight tips that will help you get the most out of Yandex.Audience
Original Russian article on Yandex.Audience by Oksane Dementieva, head of contextual advertising at Artics Internet Solutions Yandex.Audience is a service…
How to teach Yandex.Station a skill
This article on Yandex.Station originally appeared in Russian language on the Yandex.Webmaster blog. Editor’s note: Yandex.Station is a Russian-language smart…
Yandex Expert Summit 2018
Since 2016, global tech giant, Yandex, has held their Yandex Expert Summit in Berlin, Germany. The Yandex Expert Summit (YES)…
Yandex Catches Google on Android in Russia
As SearchEngineLand covered in October of 2015, Russia’s Federal Antimonopoly Service (FAS) determined that Google violated Russian competition laws by…
Yandex allows Users to teach the Alice assistant new skills
Previously, we covered the launch of Yandex’s AI-powered interactive assistant, Alice. Companies and individuals can teach Alice “skills” that allow…
Fall Spending Trends for Russian Internet Users
Original Russian language version on spending trends can be found here. Yandex.Direct ads reach nearly everyone who uses the so-called…
Use Yandex.Webmaster to uncover valuable Keyword Information
The original Russian language article on using Yandex.Webmaster tools to improve the efficacy of your promotional efforts can be here…
Digital Billboard Advertising in Russia
Yandex recently began selling digital advertising space on Russian digital billboards. Yandex’s initial partner in this project is Gallery, and…
Increase Down Funnel Conversions with Ad Video Extensions Improvements
Default video extensions are continuing to perform well on Yandex; their clickability and conversion ratings are higher than those of…
Russian Search Engine Market Share Review
Consistent with global market trends, Russia has seen significant evolution in their Search landscape over the last 12 months. It’s…
Daily routines on Yandex.Maps
Original Russian language version posted HERE. Schools and courts, sushi bars and karaoke clubs, churches and theaters — everything operates…
Retargeting Options with Yandex
Usually first purchases don’t happen immediately: on average, users visit a site 3.5 times over a course of 25 days.…
Travel Industry Advertisers Thriving in Russia
SimilarWeb recently published data on Tnooz detailing the growth of Travel Industry giant, Booking.com. For years, Booking has been increasing…
Russia Should be Your Next Expansion Market
‘If you’re not moving forward, you’re falling behind’. While tired and overused, the old adage is certainly applicable to today’s…
Google Performance vs Yandex Performance in Russia Part 2
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Google Performance vs Yandex Performance in Russia Part 1
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Annual Search Trends on Yandex.Maps
Every day, the Yandex.Maps app responds to more than a million search queries made in Russia. Nearly half of them…
Russian Online Landscape 2018
Russia hosts the 7th largest internet population globally, making it one of the most important markets to consider for eCommerce…