Language Use on Yandex
In addition to Russia, Yandex offers a local search product in Belarus, Kazakhstan and Turkey. According to Yandex.Radar, in October…
5 Facts about Russia That Can Impact Your Advertising
Any number of factors can influence an advertising campaign, but the more equipped advertisers are on their target audience, the…
Yandex Audience Success Story: Zdorovaya Voda
Among other case studies, the Yandex advertising website recently featured a case on Zdorovaya Voda, an office water delivery service…
Yandex Advertising Network: Conversion Optimization Guaranteed
Yandex Advertising Network (YAN) is Russia’s largest network with more than 20 000 verified partners and 4 billion qualified impressions…
Russian Holiday Travel Trends Research 2018
Across Europe and North America, people have wrapped up their Christmas holiday week that carries into the New Year. In…
20 Years of Yandex: Yandex Advertising in 2017
Yandex advertising has evolved over the years to include a number of products and solutions to help advertisers reach their…
Top 15 Gifts Online Shopping for Russian New Year 2017
Yandex.Market and Yandex.Checkout two of Russia’s premiere eCommerce platforms teamed up to research Russian’s holiday search trends and online shopping…
10 Curious Facts about Yandex Advertising Network (YAN)
1. YAN (Yandex Advertising Network), the biggest advertising network in Russia, covers 80% of Russia’s online population which amounts to…
Yandex’s Trending Russian Search Topics of 2017
Yesterday Yandex published their 2017 search trends on the Yandex English language blog, sharing their research on the top search…
Yandex Advertising News Update Q4 2017
Russian Search Marketing is glad to bring readers the fourth Yandex advertising news update of 2017. The Yandex.Direct team has…
7 Things Russians Expect on your Website
Just like everyone else when using the Internet, Russians are searching for the fastest and easiest ways to accomplish their…
Yandex Turbo Pages for Publishers Announced today
Today Yandex announced Yandex Turbo pages in a Russian press release and blog. Yandex Turbo-pages include simplified content to improve…
Russian Internet advertising beats TV for the first time
For the first time, total spending on Internet advertising in Russia was more than spending on television advertising. Online spending…
Russian Trending Categories Online: Auto Sales
Recently Russian Search Marketing played with a beta version of user interest tool by Yandex that evaluates Yandex’s trending categories…
Breaking Down the 2017 Russian Gamer
Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. Russia’s…
Yandex Search Market Share Increase During Q3
Yesterday, Yandex announced its Q3 financial results, revealing several key facts relating to a rise in its search market share. …
Related Keywords in Yandex.Direct
Yandex has recently simplified its tool for new keywords research – Related Keywords. To better understand this feature, it will…
Why Yandex still beats Google in Russia
Last week Yandex, the NASDAQ-listed Russian search giant and Google’s arch rival on the Russian market, celebrated its 20th anniversary. Why is…
Yandex Launches Intelligent Assistant Alice
Today Yandex officially announced its intelligent assistant Alice that will offer the 144 million Russian speakers a conversational digital assistant…
Travel Dominates Russian Online Shopping 2017
Russia’s e-commerce market continued to grow at double-digit rates last year. As any global player will tell you, online retailers…