Capitalize on recent customer interests with Yandex.Direct
Create highly relevant ads and maximize ROI for special offers and discounts when advertising for your Russian audience Yandex.Direct now…
Russian consumer behavior and online trends during January holidays
Part 2: January holidays and beyond How consumer behavior changes in Russia after the New Year celebrations In our…
Russian consumer behavior and online trends during winter holidays
Part 1: ringing in the New Year How consumer behavior changes in Russia before the New Year celebrations We wrote…
Digital advertising in Russia: ROI in 2018
Yandex.Direct continues to bring in higher ROI, especially for content ads Roistat published its research into ROI across popular digital…
Conduct Russian market surveys to inform your strategy in 2020
Russian Search Marketing regularly publishes information about Russian consumer behavior based on demographics and industry news relevant to companies targeting…
Online FMCG market in Russia nearly doubled in 2019
Online sales of top FMCG categories in Russia grow as offline sales stagnate According to Nielsen Russia data on FMCG…
Key mobile advertising trends in Russia in 2018-2019
New insights into demographics and trends for mobile advertising in Russia Data Insight, in partnership with IAB Russia, published a…
Targeting Russian users: Yandex video ads on TikTok
Yandex.Direct now makes it possible to run video ads on TikTok. Is there anything to the TikTok hype, and should…
Digital video ad campaigns in Yandex Video Network
Using online video ads to reach your audience in Russia: Yandex Video Network creates new opportunities This post is…
Winter holiday trips planning in Russia: key stats to inform your marketing efforts
Yandex survey shows how Russian buyers plan their getaways, what they are looking for, and when they book their winter…
Children’s goods e-commerce sector in Russia: main changes and trends
Data Insight has recently published slides of a report presented by Andrey Shapovalov, Data Insight Senior Analyst, at an industry…
Consumer behavior in Russia: new insights
Use these Nielsen Russia insights on consumer behavior to make decisions on how to reach your target audience Nilesen Russia…
Black Friday checklist to optimize your ads for selling in Russia
How to make the most of your advertising efforts, from ad verbiage to retargeting and segmentation Russian Search Marketing wrote…
Digital advertising opportunities during November holidays in Russia
Use Yandex data on search queries and user behavior to capitalize on Unity Day, Black Friday and Cyber Monday sales…
Which digital media channels in Russia have the biggest advertising ROI?
Nielsen Russia has published new data on the effectiveness of digital media advertising in Russia We published a translation of…
FMCG promotions in Russia
Companies offering FMCG products on the Russian market are adopting alternative ways to grow sales In one of our previous…
E-commerce sporting goods market in Russia
Traffic sources, marketing channels and social media trends Plan your e-commerce sporting goods market penetration or expansion strategy for Russia…
Russian e-commerce trends in 2019: differences from the US market
Not all US e-commerce trends are going to make an impact in Russia: be prepared to adjust your marketing strategy…
Healthy lifestyle FMCG products in Russia: a high-growth segment
Growing consumer sophistication leads to more specific packaging claims for healthy lifestyle FMCG products We have written about FMCG market…
Yandex.Direct updates automated strategies
Making managing automated strategies easier We have written about Yandex.Direct automated strategies before (“Debunking 5 Myths about Yandex.Direct Automatic Bidding…