Digital Billboard Advertising in Russia
Yandex recently began selling digital advertising space on Russian digital billboards. Yandex’s initial partner in this project is Gallery, and…
Increase Down Funnel Conversions with Ad Video Extensions Improvements
Default video extensions are continuing to perform well on Yandex; their clickability and conversion ratings are higher than those of…
Russian Search Engine Market Share Review
Consistent with global market trends, Russia has seen significant evolution in their Search landscape over the last 12 months. It’s…
Daily routines on Yandex.Maps
Original Russian language version posted HERE. Schools and courts, sushi bars and karaoke clubs, churches and theaters — everything operates…
Retargeting Options with Yandex
Usually first purchases don’t happen immediately: on average, users visit a site 3.5 times over a course of 25 days.…
Travel Industry Advertisers Thriving in Russia
SimilarWeb recently published data on Tnooz detailing the growth of Travel Industry giant, Booking.com. For years, Booking has been increasing…
Russia Should be Your Next Expansion Market
‘If you’re not moving forward, you’re falling behind’. While tired and overused, the old adage is certainly applicable to today’s…
Google Performance vs Yandex Performance in Russia Part 2
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Google Performance vs Yandex Performance in Russia Part 1
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Annual Search Trends on Yandex.Maps
Every day, the Yandex.Maps app responds to more than a million search queries made in Russia. Nearly half of them…
Russian Online Landscape 2018
Russia hosts the 7th largest internet population globally, making it one of the most important markets to consider for eCommerce…
Russian eCommerce trends
I recently came across a report published by Data Insight, a Russian research agency specializing in the Russian eCommerce market.…
Yandex Search Queries on Kids and Parenting: Age 6-18
Last week we published a blog based on research that looked at Yandex search queries on parenting, which account for…
Understanding Russian Parents Online: Yandex Queries Relating to Children
For many of us, we now rely on online resources to help understand how to solve daily issues that pop…
Yandex’s Russian Search Market Share Rise
Last week Yandex announced its Q1 2018 financial results, which included several important updates relating to Yandex’s Russian search market…
Yandex.Direct Announces New Calculation for Ad Rates
Today on the Yandex advertising blog the company announced a new approach to calculations for ad rates. Effective today, Yandex.Direct…
Ad Extensions are Crucial for Yandex Advertising
In recent newsletters and Help Guide additions, Yandex has demonstrated a commitment to several familiar phrases: “use additional features,” “enable…
Making the Most of Yandex Smart Banners
Russian Search Marketing takes a look at some of the recent changes and features of Yandex smart banners to help…
Yandex Ad News Update Q2 2018
Russian Search Marketing is glad to bring readers the Yandex ad news update for Q2 2018. The Yandex.Direct team has…
Age and Online Behavior in Russia
Following part one of the Yandex study on Russian commerical interests, Russian Search Marketing brings you part two of Yandex’s…