Targeting Russian users: Yandex video ads on TikTok
Yandex.Direct now makes it possible to run video ads on TikTok. Is there anything to the TikTok hype, and should…
Digital video ad campaigns in Yandex Video Network
Using online video ads to reach your audience in Russia: Yandex Video Network creates new opportunities This post is…
Winter holiday trips planning in Russia: key stats to inform your marketing efforts
Yandex survey shows how Russian buyers plan their getaways, what they are looking for, and when they book their winter…
Children’s goods e-commerce sector in Russia: main changes and trends
Data Insight has recently published slides of a report presented by Andrey Shapovalov, Data Insight Senior Analyst, at an industry…
Consumer behavior in Russia: new insights
Use these Nielsen Russia insights on consumer behavior to make decisions on how to reach your target audience Nilesen Russia…
Black Friday checklist to optimize your ads for selling in Russia
How to make the most of your advertising efforts, from ad verbiage to retargeting and segmentation Russian Search Marketing wrote…
Digital advertising opportunities during November holidays in Russia
Use Yandex data on search queries and user behavior to capitalize on Unity Day, Black Friday and Cyber Monday sales…
Which digital media channels in Russia have the biggest advertising ROI?
Nielsen Russia has published new data on the effectiveness of digital media advertising in Russia We published a translation of…
FMCG promotions in Russia
Companies offering FMCG products on the Russian market are adopting alternative ways to grow sales In one of our previous…
E-commerce sporting goods market in Russia
Traffic sources, marketing channels and social media trends Plan your e-commerce sporting goods market penetration or expansion strategy for Russia…
Russian e-commerce trends in 2019: differences from the US market
Not all US e-commerce trends are going to make an impact in Russia: be prepared to adjust your marketing strategy…
Healthy lifestyle FMCG products in Russia: a high-growth segment
Growing consumer sophistication leads to more specific packaging claims for healthy lifestyle FMCG products We have written about FMCG market…
Yandex.Direct updates automated strategies
Making managing automated strategies easier We have written about Yandex.Direct automated strategies before (“Debunking 5 Myths about Yandex.Direct Automatic Bidding…
The digital transformation among Russian businesses
Excerpted from the original Russian study published by Nielsen Russia. Previously, RSM covered how Russian consumers have responded to the…
How to set up retargeting for mobile app ads with Yandex
The original Russian article can be found here If you’ve invested a lot of time and resources into developing a…
Top 10 E-commerce trends in Russia (2019)
This post is the last in a four-part series based on insights from the Global Digital Yearbook, which is compiled every…
Technological transformation among Russian consumers
(The original Russian report that this article is excerpted from can be found here) A world that seemed fantastical just…
A checklist for setting up performance-based video ads in Yandex.Direct
Video ads are an integral part of any brand’s marketing strategy, regardless of scale. They can be used to solve…
10 key statistics on mobile usage in Russia (2019)
Russian Search Marketing is back with more insights from the Global Digital Yearbook, which is compiled every year by the…
Three Steps to Launching a Successful New Product
Every year a lot of new products come out on the Russian market. In the FMCG market alone, roughly 40,000…