Following a series of user behavior studies in 2015, Yandex announced a new default feature for PPC advertisers – Extended Ad Title. The setting automatically adds the First Line of Ad Text into the Ad…
Russia’s “Day of Knowledge” is quickly approaching, which also marks the first day Russians go back to school. Back to school in Russia begins with the “First Bell” ceremony on September 1st. This ceremony usually…
Yandex, the NASDAQ-listed Russian search giant, and Sberbank, Russia’s state-owned national savings bank, announced today their plans to join forces and create “a leading e-commerce ecosystem” based on the Yandex.Market ecommerce marketplace. The move, if rubberstamped,…
Yandex announced Yandex.Radar, a new analytics tool that provides the most accurate search engine and browser usage data available for the internet market in Russia, Belarus, Kazakhstan and Turkey. Yandex.Radar allows webmasters to quickly and…
Russian Search Marketing is glad to bring readers the third Yandex advertising news update of 2017. The Yandex.Direct team has introduced several new features since the previous advertising news updates. These features aim to help…
Russian summer travel is an exciting time for families and working professionals! Summer is a popular time for Russians to go on vacation, especially the month of August. Russians, among many other travelers during this…
As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop computers and laptops are almost equally distributed throughout the day; however, on mobile devices, users…
Accessories play a special role in the Russian fashion culture, especially jewelry. Online shopping continues to expand in Russia – jewelry included. Searches for jewelry saw significant increase this past spring. Different gift-giving holidays also…
During the most recent YAC – an annual SEM conference organized by Yandex – Yandex announced a new beta report in Yandex.Metrica – Cross-device. When a user starts their research on a mobile device, and…
Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. In 2016, Russia’s gaming market was worth 1.4 billion dollars, making it the 11th largest market…