Russian Search Marketing

  • Travel Dominates Russian Online Shopping 2017

    Russia’s e-commerce market continued to grow at double-digit rates last year. As any global player will tell you, online retailers need to adjust for each individual market and Russia is no different. In order to…

  • Latest from Analytics tool Yandex.Metrica

    Russian Search Marketing is glad to bring readers recent updates from the Yandex.Metrica blog. Yandex.Metrica, Russia’s leading web analytics tool, is a free web analytics tool that offers customizable reports for webmasters and many additional…

  • Research: Reviewing Russian Social Media Interests

    Social network usage has continued to grow with their increasing Internet audience. According to eMarketer, 75 million Russian people are expected to use a social network at least once per month this year. If you…

  • Improve Targeting with Yandex.Audience

    Yandex.Audience is a service that enables advertisers to configure  segments based on their own data, Yandex data and now also thrid-party DMP data to be used in Yandex.Direct and Yandex.Display campaigns. To start creating segments…

  • New Yandex Neural Network Algorithm Korolyov

    Today, Yandex released a new neural network based search algorithm to better understand users’ intent and handle long-tail queries. The new algorithm is named after Korolyov, a Russian satellite town northeast of Moscow that has long…

  • Yandex Introduces Extended Text Ads (ETA)

    Following a series of user behavior studies in 2015, Yandex announced a new default feature for PPC advertisers –  Extended Ad Title. The setting automatically adds the First Line of Ad Text into the Ad…

  • Back to School in Russia 2017

    Russia’s “Day of Knowledge” is quickly approaching, which also marks the first day Russians go back to school. Back to school in Russia begins with the “First Bell” ceremony on September 1st. This ceremony usually…