Russian Search Marketing

  • Yandex Introduces Extended Text Ads (ETA)

    Following a series of user behavior studies in 2015, Yandex announced a new default feature for PPC advertisers –  Extended Ad Title. The setting automatically adds the First Line of Ad Text into the Ad…

  • Back to School in Russia 2017

    Russia’s “Day of Knowledge” is quickly approaching, which also marks the first day Russians go back to school. Back to school in Russia begins with the “First Bell” ceremony on September 1st. This ceremony usually…

  • Yandex Advertising News Q3 2017 Update

    Russian Search Marketing is glad to bring readers the third Yandex advertising news update of 2017. The Yandex.Direct team has introduced several new features since the previous advertising news updates. These features aim to help…

  • Russian Summer Travel & Activity 2017

    Russian summer travel is an exciting time for families and working professionals! Summer is a popular time for Russians to go on vacation, especially the month of August. Russians, among many other travelers during this…

  • Yandex Targeting by Mobile App Interests

    As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop computers and laptops are almost equally distributed throughout the day; however, on mobile devices, users…

  • 2017 Russian Jewelry Market Industry Report

    Accessories play a special role in the Russian fashion culture, especially jewelry.  Online shopping continues to expand in Russia – jewelry included. Searches for jewelry saw significant increase this past spring. Different gift-giving holidays also…

  • Beta Cross Device Report in Yandex.Metrica

    During the most recent YAC – an annual SEM conference organized by Yandex – Yandex announced a new beta report in Yandex.Metrica – Cross-device. When a user starts their research on a mobile device, and…

  • Russian eSports Tops European Gaming Revenues

    Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. In 2016, Russia’s gaming market was worth 1.4 billion dollars, making it the 11th largest market…