3 stereotypes about online behavior that could be hurting your ad targeting strategy
The Russian version of the study can be found here. Marketers sometimes rely on outdated stereotypes about how men and…
10 key statistics on social media usage in Russia (2019)
Every year the Hootsuite social media management platform and the We Are Social agency compiles a Global Digital Yearbook that covers developments…
London Event: How to be Successful in Russia
The Russian e-commerce market has boomed recently, already attracting numerous large international retail giants such as Yoox, ASOS, Farfetch and…
Month-by-month dynamics of consumer demand in Russia
Based on Yandex.Direct data Ads placed on Yandex.Direct are seen by practically the entire Russian-language internet (runet), so click numbers…
5 charts that explain online purchasing behavior in Russia
Based on data from Yandex.Market and the market research company GfK. Original Russian article here. The number of online consumers…
10 key statistics on internet usage in Russia (2019)
Every year, the social media management platform Hootsuite and the We Are Social agency compiles a Global Digital Yearbook that…
London Event: Getting Started in Russia
International digital marketing agency Webcertain is hosting an event in London on 7 March 2019 focused on helping businesses understand…
Bitcoin searches on Yandex: tracking fluctuations in keyword popularity
Based on data from Yandex search, Yandex.Market, Yandex.News and coindesk.com As of January 25, bitcoin is worth around $3,582 USD…
Impact of Social Responsibility on Business in Russia
Supporting sustainable development and environmental programs is one of the ways that manufacturers can show consumers that they have listened…
Managing Discount Demand in Russia
Though Russians fell prey to “discount fever” much later than Americans, businesses in the Russian FMCG (Fast Moving Consumer Goods)…
2018 Search Trends on Yandex
Here is an overview of the news stories, events, and items that Yandex users searched for most frequently this year.…
Perfume, gadgets, clothes and footwear: top holiday gift categories among Russian shoppers
November and December are peak months for Russian businesses. Russian shoppers start to think about what to buy their family…
Yandex.Browser Introduces Dark Theme
Yandex is best known in the west as Russia’s leading search engine. And while that characterization is accurate, Yandex is…
Yandex Search Update: Andromeda
On November 19th, Yandex announced their most recent search update named, “Andromeda”. As is always the case with Search Updates,…
Yandex.Eats, Food Delivery Service in Russia
In February of 2018, the Russian search giant, Yandex, introduced their expansion into food tech with food delivery service, Yandex.Eats.…
9 of 10 Russians Buy Online
According to research conducted by the global market research company Nielsen, 90% of Russians have made at least one online…
Success story: Active Leisure
Active Leisure decided to optimize their online promotion strategy in 2015 when the tourism industry was experiencing a lull. Working…
Yandex Taxi Reaches 1 Billion Rides
1 billion rides?!?! That’s a lot of rides. At exactly 7:48:34 pm Moscow time on September 28, 2018, Yandex.Taxi, the…
Convenience Goods Poised for Massive Growth in Russia
Consumers in Russia’s major metropolitan areas are constantly under pressure to do more in less time. And while city-dwellers worldwide…
Yandex now has 27 offices worldwide
Yandex held its quarterly earnings call today. While earnings call primarily focus on – you guessed it – earnings, an…