Understanding Russian Parents Online: Yandex Queries Relating to Children
For many of us, we now rely on online resources to help understand how to solve daily issues that pop…
Yandex’s Russian Search Market Share Rise
Last week Yandex announced its Q1 2018 financial results, which included several important updates relating to Yandex’s Russian search market…
Yandex.Direct Announces New Calculation for Ad Rates
Today on the Yandex advertising blog the company announced a new approach to calculations for ad rates. Effective today, Yandex.Direct…
Ad Extensions are Crucial for Yandex Advertising
In recent newsletters and Help Guide additions, Yandex has demonstrated a commitment to several familiar phrases: “use additional features,” “enable…
Making the Most of Yandex Smart Banners
Russian Search Marketing takes a look at some of the recent changes and features of Yandex smart banners to help…
Yandex Ad News Update Q2 2018
Russian Search Marketing is glad to bring readers the Yandex ad news update for Q2 2018. The Yandex.Direct team has…
Age and Online Behavior in Russia
Following part one of the Yandex study on Russian commerical interests, Russian Search Marketing brings you part two of Yandex’s…
Impacts of Age & Sex on Russian Commercial Interests
Over 71 million people over 18 years-old use the Internet in Russia, and the daily audience of Yandex’s Advertising Network…
New Plans for Ad Layouts on Yandex SERP
Recently, Yandex announced new ad layouts on the Yandex SERP. Yandex is planning to expand the variety of ad layouts…
Russian Women’s Day Shopping 2018
Happy International Women’s Day 2018! Today around the world we are celebrating the accomplishments and importance of women. The holiday…
Yandex Russian Search Market Breakdown
Russia maintains one of the most competitive search markets in the world with two major players, Yandex and Google, in…
All Yandex Advertising Moves to Yandex.Direct
Last month Yandex announced in a post on the English advertising page that all Yandex advertising would operate through the…
Russian Travel: Yandex Searches on Cities
People often associate major sights, history, and landmarks with certain cities. For example, when you think of Paris, the eiffel…
Yandex Research: Russian Men’s Day Gift Giving for February 23rd
The Yandex research team recently conducted research on Russian Men’s Day commonly referred to by the date February 23rd. The…
Russian Smartphone Market
Mobile devices are a simple way for Russians to access the Internet on the go. The Russian smartphone market continues…
Top 10 Russian Travel Sites
Russian Search Marketing is glad to educate readers on the top 10 travel sites in Russia, following recent data showing…
Language Use on Yandex
In addition to Russia, Yandex offers a local search product in Belarus, Kazakhstan and Turkey. According to Yandex.Radar, in October…
5 Facts about Russia That Can Impact Your Advertising
Any number of factors can influence an advertising campaign, but the more equipped advertisers are on their target audience, the…
Yandex Audience Success Story: Zdorovaya Voda
Among other case studies, the Yandex advertising website recently featured a case on Zdorovaya Voda, an office water delivery service…
Yandex Advertising Network: Conversion Optimization Guaranteed
Yandex Advertising Network (YAN) is Russia’s largest network with more than 20 000 verified partners and 4 billion qualified impressions…