Russian Advertising Calendar Year 2016
After wrapping up 2015 and looking to the year ahead, it’s important for advertisers to be aware of important dates…
General News Page 7
10 Search Trends Shared by Russians and Americans in 2015
Last year Russian Search Marketing compared the 2014 search trends of Russians and Americans, noting the data that showed the…
Yandex joins the Russian American Chamber of South Florida
Yandex, Russia’s leading search engine, is excited to be working with the Russian American Chamber of South Florida, one of…
Everything you need to know about Russian Black Friday
Two weeks ago while in Moscow, I was surprised to be hit with so many black Friday ads. Russians obviously…
Choosing the Right Color for your Russian Ads
Whether it is a giant billboard or an online discount coupon, several components contribute to an attractive and effective ad.…
7 Best Practices for Yandex.Direct Ad Copies
PPC specialists know that selecting a bid strategy, deciding on spend, and generating a strong keyword list are all important…
Russian Geo-Targeting Series Week 11: Far East
The Russian geo-targeting series concludes this week with the last federal district in Russia, the Far Eastern Federal District. As…
How to Attract and Convert Russian Online Shoppers by properly using Language
Every time a new client approaches us at Yandex, one of the first questions we ask is whether or not…
Russian Geo-Targeting series Week 10: Siberia
The Russian geo-targeting series continues this week with a post on Siberia. Mentioning Siberia typically conjures up images of frozen,…
Russian Medical Tourism in the US
Yandex, Russia’s leading search engine, sees over 1.5 million yearly search queries for medical tourism from Russian users. Destinations for…
Russian Geo-targeting Series Week 9: Ural Federal District
The Russian geo-targeting series begins its march into Asian Russia with this weeks post on the Ural Federal District. This…
Russian Geo-targeting Series Week 8: Volga Federal District
In this week’s geo-targeting series post, we discuss the last district of European Russia. The Volga Federal District takes its…
Russian Geo-targeting Series Week 7: North Caucasian Federal District
This week the geo-targeting series travels south to the North Caucasian Federal District, which, at just five years old, is…
Russian Geo-targeting Series Week 6: Southern Federal District
On to the next region in the Russian geo-targeting blog series! Readers will likely be familiar with this week’s district…
Russian Geo-targeting Series Week 5: Crimean Federal District
All of the previous posts in this Russian geo-targeting blog series have related in one way or another to Moscow…
Yandex.Direct Auction Change
Earlier today in Mosocw, Yandex announced a change to the Yandex.Direct auction system and new ranking rules for the ad…
Russian Geo-targeting Series Week 4: Northwestern Federal District w/o St. Petersburg
This week, we travel north to the Northwestern Federal District (without St. Petersburg). Like the Central Federal District, this region…
Russian Geo-targeting Series Week 3: Central Federal District w/o Moscow
Due to their high populations and their strong resonance with foreigners, Moscow and Saint Petersburg served as the focus for…
Yandex at Digitalks Sao Paulo WebCongress Track
Yandex, Russia’s leading search provider, is hosting a workshop at WebCongress Sao Paulo on the 26th of August! Learn more…
Russian Geo-targeting Series Week 2: Saint Petersburg
The Russian Geo-targeting Series continues this week with a visit to Russia’s second city, Saint Petersburg. Though occasionally overshadowed by…