General News on Online Advertising in Russia

Last month Yandex announced in a post on the English advertising page that all Yandex advertising would operate through the…

People often associate major sights, history, and landmarks with certain cities. For example, when you think of Paris, the eiffel…

The Yandex research team recently conducted research on Russian Men’s Day commonly referred to by the date February 23rd. The…

Mobile devices are a simple way for Russians to access the Internet on the go. The Russian smartphone market continues…

In addition to Russia, Yandex offers a local search product in Belarus, Kazakhstan and Turkey. According to Yandex.Radar, in October…

Any number of factors can influence an advertising campaign, but the more equipped advertisers are on their target audience, the…

Among other case studies, the Yandex advertising website recently featured a case on Zdorovaya Voda, an office water delivery service…

Yandex Advertising Network (YAN) is Russia’s largest network with more than 20 000 verified partners and 4 billion qualified impressions…

Across Europe and North America, people have wrapped up their Christmas holiday week that carries into the New Year. In…

1. YAN (Yandex Advertising Network), the biggest advertising network in Russia, covers 80% of Russia’s online population which amounts to…

Russian Search Marketing is glad to bring readers the fourth Yandex advertising news update of 2017. The Yandex.Direct team has…

Just like everyone else when using the Internet, Russians are searching for the fastest and easiest ways to accomplish their…

Today Yandex announced Yandex Turbo pages in a Russian press release and blog. Yandex Turbo-pages include simplified content to improve…

For the first time, total spending on Internet advertising in Russia was more than spending on television advertising. Online spending…

Recently Russian Search Marketing played with a beta version of user interest tool by Yandex that evaluates Yandex’s trending categories…

Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. Russia’s…

Last week Yandex, the NASDAQ-listed Russian search giant and Google’s arch rival on the Russian market, celebrated its 20th anniversary. Why is…

Social network usage has continued to grow with their increasing Internet audience. According to eMarketer, 75 million Russian people are…

Yandex.Audience is a service that enables advertisers to configure segments based on their own data, Yandex data and now also…

Russia’s “Day of Knowledge” is quickly approaching, which also marks the first day Russians go back to school. Back to…

General News Page 4