Improve Targeting with Yandex.Audience
Yandex.Audience is a service that enables advertisers to configure segments based on their own data, Yandex data and now also…
General News Page 4
Back to School in Russia 2017
Russia’s “Day of Knowledge” is quickly approaching, which also marks the first day Russians go back to school. Back to…
Yandex Releases Yandex.Radar, Search Traffic and Browser Usage Analytics Tool
Yandex announced Yandex.Radar, a new analytics tool that provides the most accurate search engine and browser usage data available for…
Yandex Advertising News Q3 2017 Update
Russian Search Marketing is glad to bring readers the third Yandex advertising news update of 2017. The Yandex.Direct team has…
Russian Summer Travel & Activity 2017
Russian summer travel is an exciting time for families and working professionals! Summer is a popular time for Russians to…
Yandex Targeting by Mobile App Interests
As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop…
Beta Cross Device Report in Yandex.Metrica
During the most recent YAC – an annual SEM conference organized by Yandex – Yandex announced a new beta report…
Understanding Russian Culture To Engage Your Audience
International communications specialists will all tell you that learning about your target audience is a crucial first step to understanding…
Celebrations in Russia: Orthodox Easter
Russian Orthodox Easter falls on April 16th this year, coincidentally the same day as Christian Easter. Since the Russian Orthodox…
Yandex.Music Russian Music Streaming Behavior by age
They say that every generation has their own music. Yandex, Russia’s leading tech company, decided to put this idea to…
Recapping the Russian Gaming Market 2016
2016 was a big year for the Russian gaming market. Gaming is one of Russia’s biggest industries, and Russia has…
Research on Russian Digital TV: Major Growth Expected
Two weeks ago at the 12th annual MWC, we heard more on digital TV, including commitments to improve and increase…
Russian Media Consumption: Top Cartoons
Cartoons have been popular in Russia for a long time, beginning in the Soviet era. Their popularity still remains today,…
Yandex Panorama Mt.Everest Expedition
Although not your typical blog relating to SEO or SEM, Russian Search Marketing is always excited to share cool topics…
Russian eCommerce Logistics 2016
As published earlier this week, Yandex Market and GfK Rus studied the recent developments on the Russian online shopping market,…
Yandex Algorithm: Identifying the Russian 2016 Searches
Every December the Yandex research team publishes a list of events, people and phenomena that have defined the year based…
Reflecting on the year: Top Trending Yandex Searches 2016
As in year’s past, Russian Search Marketing is glad to share research on the Yandex 2016 top trending searches by…
Russian Video Game Revenues
Gaming continued to be one of Russia’s biggest industries. Russia’s gaming market yields a total revenue of 1.4 billion dollars,…
Russian Search Activity by Devices 2016 Part 1
Russia’s Internet audience is one of the largest in Europe. According to eMarketer, 64.2% of Russia’s population will use the…
Rise of technology in Russia
Over the last two decades there have been several major shifts in Russia. Most obviously, we are all familiar with…