Language Use on Yandex
In addition to Russia, Yandex offers a local search product in Belarus, Kazakhstan and Turkey. According to Yandex.Radar, in October…
General News Page 4
5 Facts about Russia That Can Impact Your Advertising
Any number of factors can influence an advertising campaign, but the more equipped advertisers are on their target audience, the…
Yandex Audience Success Story: Zdorovaya Voda
Among other case studies, the Yandex advertising website recently featured a case on Zdorovaya Voda, an office water delivery service…
Yandex Advertising Network: Conversion Optimization Guaranteed
Yandex Advertising Network (YAN) is Russia’s largest network with more than 20 000 verified partners and 4 billion qualified impressions…
Russian Holiday Travel Trends Research 2018
Across Europe and North America, people have wrapped up their Christmas holiday week that carries into the New Year. In…
10 Curious Facts about Yandex Advertising Network (YAN)
1. YAN (Yandex Advertising Network), the biggest advertising network in Russia, covers 80% of Russia’s online population which amounts to…
Yandex Advertising News Update Q4 2017
Russian Search Marketing is glad to bring readers the fourth Yandex advertising news update of 2017. The Yandex.Direct team has…
7 Things Russians Expect on your Website
Just like everyone else when using the Internet, Russians are searching for the fastest and easiest ways to accomplish their…
Yandex Turbo Pages for Publishers Announced today
Today Yandex announced Yandex Turbo pages in a Russian press release and blog. Yandex Turbo-pages include simplified content to improve…
Russian Internet advertising beats TV for the first time
For the first time, total spending on Internet advertising in Russia was more than spending on television advertising. Online spending…
Russian Trending Categories Online: Auto Sales
Recently Russian Search Marketing played with a beta version of user interest tool by Yandex that evaluates Yandex’s trending categories…
Breaking Down the 2017 Russian Gamer
Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. Russia’s…
Why Yandex still beats Google in Russia
Last week Yandex, the NASDAQ-listed Russian search giant and Google’s arch rival on the Russian market, celebrated its 20th anniversary. Why is…
Research: Reviewing Russian Social Media Interests
Social network usage has continued to grow with their increasing Internet audience. According to eMarketer, 75 million Russian people are…
Improve Targeting with Yandex.Audience
Yandex.Audience is a service that enables advertisers to configure segments based on their own data, Yandex data and now also…
Back to School in Russia 2017
Russia’s “Day of Knowledge” is quickly approaching, which also marks the first day Russians go back to school. Back to…
Yandex Releases Yandex.Radar, Search Traffic and Browser Usage Analytics Tool
Yandex announced Yandex.Radar, a new analytics tool that provides the most accurate search engine and browser usage data available for…
Yandex Advertising News Q3 2017 Update
Russian Search Marketing is glad to bring readers the third Yandex advertising news update of 2017. The Yandex.Direct team has…
Russian Summer Travel & Activity 2017
Russian summer travel is an exciting time for families and working professionals! Summer is a popular time for Russians to…
Yandex Targeting by Mobile App Interests
As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop…