General News on Online Advertising in Russia

Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…

Every day, the Yandex.Maps app responds to more than a million search queries made in Russia. Nearly half of them…

Russia hosts the 7th largest internet population globally, making it one of the most important markets to consider for eCommerce…

I recently came across a report published by Data Insight, a Russian research agency specializing in the Russian eCommerce market.…

Last week we published a blog based on research that looked at Yandex search queries on parenting, which account for…

In recent newsletters and Help Guide additions, Yandex has demonstrated a commitment to several familiar phrases: “use additional features,” “enable…

Recently, Yandex announced new ad layouts on the Yandex SERP. Yandex is planning to expand the variety of ad layouts…

Russia maintains one of the most competitive search markets in the world with two major players, Yandex and Google, in…

Last month Yandex announced in a post on the English advertising page that all Yandex advertising would operate through the…

People often associate major sights, history, and landmarks with certain cities. For example, when you think of Paris, the eiffel…

The Yandex research team recently conducted research on Russian Men’s Day commonly referred to by the date February 23rd. The…

Mobile devices are a simple way for Russians to access the Internet on the go. The Russian smartphone market continues…

In addition to Russia, Yandex offers a local search product in Belarus, Kazakhstan and Turkey. According to Yandex.Radar, in October…

Any number of factors can influence an advertising campaign, but the more equipped advertisers are on their target audience, the…

Among other case studies, the Yandex advertising website recently featured a case on Zdorovaya Voda, an office water delivery service…

Yandex Advertising Network (YAN) is Russia’s largest network with more than 20 000 verified partners and 4 billion qualified impressions…

Across Europe and North America, people have wrapped up their Christmas holiday week that carries into the New Year. In…

1. YAN (Yandex Advertising Network), the biggest advertising network in Russia, covers 80% of Russia’s online population which amounts to…

Russian Search Marketing is glad to bring readers the fourth Yandex advertising news update of 2017. The Yandex.Direct team has…

Just like everyone else when using the Internet, Russians are searching for the fastest and easiest ways to accomplish their…

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