Retargeting Options with Yandex
Usually first purchases don’t happen immediately: on average, users visit a site 3.5 times over a course of 25 days.…
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Travel Industry Advertisers Thriving in Russia
SimilarWeb recently published data on Tnooz detailing the growth of Travel Industry giant, Booking.com. For years, Booking has been increasing…
Russia Should be Your Next Expansion Market
‘If you’re not moving forward, you’re falling behind’. While tired and overused, the old adage is certainly applicable to today’s…
Google Performance vs Yandex Performance in Russia Part 2
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Google Performance vs Yandex Performance in Russia Part 1
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Annual Search Trends on Yandex.Maps
Every day, the Yandex.Maps app responds to more than a million search queries made in Russia. Nearly half of them…
Russian Online Landscape 2018
Russia hosts the 7th largest internet population globally, making it one of the most important markets to consider for eCommerce…
Russian eCommerce trends
I recently came across a report published by Data Insight, a Russian research agency specializing in the Russian eCommerce market.…
Yandex Search Queries on Kids and Parenting: Age 6-18
Last week we published a blog based on research that looked at Yandex search queries on parenting, which account for…
Ad Extensions are Crucial for Yandex Advertising
In recent newsletters and Help Guide additions, Yandex has demonstrated a commitment to several familiar phrases: “use additional features,” “enable…
New Plans for Ad Layouts on Yandex SERP
Recently, Yandex announced new ad layouts on the Yandex SERP. Yandex is planning to expand the variety of ad layouts…
Yandex Russian Search Market Breakdown
Russia maintains one of the most competitive search markets in the world with two major players, Yandex and Google, in…
All Yandex Advertising Moves to Yandex.Direct
Last month Yandex announced in a post on the English advertising page that all Yandex advertising would operate through the…
Russian Travel: Yandex Searches on Cities
People often associate major sights, history, and landmarks with certain cities. For example, when you think of Paris, the eiffel…
Yandex Research: Russian Men’s Day Gift Giving for February 23rd
The Yandex research team recently conducted research on Russian Men’s Day commonly referred to by the date February 23rd. The…
Russian Smartphone Market
Mobile devices are a simple way for Russians to access the Internet on the go. The Russian smartphone market continues…
Language Use on Yandex
In addition to Russia, Yandex offers a local search product in Belarus, Kazakhstan and Turkey. According to Yandex.Radar, in October…
5 Facts about Russia That Can Impact Your Advertising
Any number of factors can influence an advertising campaign, but the more equipped advertisers are on their target audience, the…
Yandex Audience Success Story: Zdorovaya Voda
Among other case studies, the Yandex advertising website recently featured a case on Zdorovaya Voda, an office water delivery service…
Yandex Advertising Network: Conversion Optimization Guaranteed
Yandex Advertising Network (YAN) is Russia’s largest network with more than 20 000 verified partners and 4 billion qualified impressions…