A checklist for setting up performance-based video ads in Yandex.Direct
Video ads are an integral part of any brand’s marketing strategy, regardless of scale. They can be used to solve…
Video ads are an integral part of any brand’s marketing strategy, regardless of scale. They can be used to solve…
Russian Search Marketing is back with more insights from the Global Digital Yearbook, which is compiled every year by the…
Every year a lot of new products come out on the Russian market. In the FMCG market alone, roughly 40,000…
Tatyana Lipina, who is an official Yandex Expert Trainer, talks about how performance-video ads on Yandex.Direct helped a fitness center…
In the world of tech, a year is an eternity. Today’s rate of innovation is so rapid that most Year…
Recently, Russian Search Marketing covered the rise of discount culture in Russia and recommended some marketing alternatives that don’t involve…
The Russian version of the study can be found here. Marketers sometimes rely on outdated stereotypes about how men and…
Every year the Hootsuite social media management platform and the We Are Social agency compiles a Global Digital Yearbook that covers developments…
The Russian e-commerce market has boomed recently, already attracting numerous large international retail giants such as Yoox, ASOS, Farfetch and…
Based on Yandex.Direct data Ads placed on Yandex.Direct are seen by practically the entire Russian-language internet (runet), so click numbers…
Based on data from Yandex.Market and the market research company GfK. Original Russian article here. The number of online consumers…
Every year, the social media management platform Hootsuite and the We Are Social agency compiles a Global Digital Yearbook that…
International digital marketing agency Webcertain is hosting an event in London on 7 March 2019 focused on helping businesses understand…
Based on data from Yandex search, Yandex.Market, Yandex.News and coindesk.com As of January 25, bitcoin is worth around $3,582 USD…
Supporting sustainable development and environmental programs is one of the ways that manufacturers can show consumers that they have listened…
Though Russians fell prey to “discount fever” much later than Americans, businesses in the Russian FMCG (Fast Moving Consumer Goods)…
Here is an overview of the news stories, events, and items that Yandex users searched for most frequently this year.…
November and December are peak months for Russian businesses. Russian shoppers start to think about what to buy their family…
Yandex is best known in the west as Russia’s leading search engine. And while that characterization is accurate, Yandex is…
In February of 2018, the Russian search giant, Yandex, introduced their expansion into food tech with food delivery service, Yandex.Eats.…