A checklist for setting up performance-based video ads in Yandex.Direct
Video ads are an integral part of any brand’s marketing strategy, regardless of scale. They can be used to solve…
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10 key statistics on mobile usage in Russia (2019)
Russian Search Marketing is back with more insights from the Global Digital Yearbook, which is compiled every year by the…
Three Steps to Launching a Successful New Product
Every year a lot of new products come out on the Russian market. In the FMCG market alone, roughly 40,000…
Case: How a fitness center managed to pump up sales despite a tight budget thanks to video ads
Tatyana Lipina, who is an official Yandex Expert Trainer, talks about how performance-video ads on Yandex.Direct helped a fitness center…
Yandex still beating Google in Russian Search Share
In the world of tech, a year is an eternity. Today’s rate of innovation is so rapid that most Year…
What you need to know about the premium products market in Russia
Recently, Russian Search Marketing covered the rise of discount culture in Russia and recommended some marketing alternatives that don’t involve…
3 stereotypes about online behavior that could be hurting your ad targeting strategy
The Russian version of the study can be found here. Marketers sometimes rely on outdated stereotypes about how men and…
10 key statistics on social media usage in Russia (2019)
Every year the Hootsuite social media management platform and the We Are Social agency compiles a Global Digital Yearbook that covers developments…
London Event: How to be Successful in Russia
The Russian e-commerce market has boomed recently, already attracting numerous large international retail giants such as Yoox, ASOS, Farfetch and…
Month-by-month dynamics of consumer demand in Russia
Based on Yandex.Direct data Ads placed on Yandex.Direct are seen by practically the entire Russian-language internet (runet), so click numbers…
5 charts that explain online purchasing behavior in Russia
Based on data from Yandex.Market and the market research company GfK. Original Russian article here. The number of online consumers…
10 key statistics on internet usage in Russia (2019)
Every year, the social media management platform Hootsuite and the We Are Social agency compiles a Global Digital Yearbook that…
London Event: Getting Started in Russia
International digital marketing agency Webcertain is hosting an event in London on 7 March 2019 focused on helping businesses understand…
Bitcoin searches on Yandex: tracking fluctuations in keyword popularity
Based on data from Yandex search, Yandex.Market, Yandex.News and coindesk.com As of January 25, bitcoin is worth around $3,582 USD…
Impact of Social Responsibility on Business in Russia
Supporting sustainable development and environmental programs is one of the ways that manufacturers can show consumers that they have listened…
Managing Discount Demand in Russia
Though Russians fell prey to “discount fever” much later than Americans, businesses in the Russian FMCG (Fast Moving Consumer Goods)…
2018 Search Trends on Yandex
Here is an overview of the news stories, events, and items that Yandex users searched for most frequently this year.…
Perfume, gadgets, clothes and footwear: top holiday gift categories among Russian shoppers
November and December are peak months for Russian businesses. Russian shoppers start to think about what to buy their family…
Yandex.Browser Introduces Dark Theme
Yandex is best known in the west as Russia’s leading search engine. And while that characterization is accurate, Yandex is…
Yandex.Eats, Food Delivery Service in Russia
In February of 2018, the Russian search giant, Yandex, introduced their expansion into food tech with food delivery service, Yandex.Eats.…