Yandex.Zen: using advertising content to entertain and convert
During Yandex Fashion Week, Yandex experts share tips on how to use Yandex.Zen advertising content to get in front of…
General News In Russia
Consumer behavior trends during the 2020 fall-winter season in Russia
Nielsen Russia experts on anticipated shifts in online and offline purchases and priorities In a recent webinar, Nielsen Russia experts…
E-commerce market in Russia in 2020–2024
Data Insight’s growth projections and key factors contributing to e-commerce market growth Data Insight experts have published their new forecast…
New opportunities for online sales of OTC drugs in Russia
Nielsen Russia survey results highlight new opportunities for online pharmacies and for the Russian FMCG online market Nielsen Russia conducted…
Mindset and consumer preferences shifts for FMCG products in Russia
How Russian buyers currently approach shopping for FMCG products, and how retailers can increase Q3 sales, online and offline Nielsen…
Restaurant dark kitchens in Russia: key trends in early 2020
Impact on restaurant growth, key regions fueling the rise of dark kitchens, and dark kitchen distribution by cuisine Dark kitchens…
FMCG marketing and business development strategies in 2020 in Russia
Nielsen Russia survey of CEOs in the FMCG industry: key strategies and tactics for 2020 Nielsen Russia conducted a survey…
E-commerce in Russia 101: key information to consider
Tips for foreign sellers: market differences, delivery preferences and logistics, 2019 market leaders and trends In this summary article we…
Top 100 e-commerce sites in Russia in 2019
New ranking of top e-commerce sites in Russia published by Data Insight Russian Search Marketing previously referred to Data Insight’s…
How to launch a successful website in Russian
Tips on language, website adaptation, and search optimization for the Russian audience This article offers an overview of the materials…
The future of retail in Russia: tech trends in the next 5 years
A new Data Insight report summarizes opinions of leading local experts on key tech trends changing the future of retail…
Consumer behavior in Russia: new insights
Use these Nielsen Russia insights on consumer behavior to make decisions on how to reach your target audience Nilesen Russia…
FMCG promotions in Russia
Companies offering FMCG products on the Russian market are adopting alternative ways to grow sales In one of our previous…
Healthy lifestyle FMCG products in Russia: a high-growth segment
Growing consumer sophistication leads to more specific packaging claims for healthy lifestyle FMCG products We have written about FMCG market…
The digital transformation among Russian businesses
Excerpted from the original Russian study published by Nielsen Russia. Previously, RSM covered how Russian consumers have responded to the…
How to set up retargeting for mobile app ads with Yandex
The original Russian article can be found here If you’ve invested a lot of time and resources into developing a…
Top 10 E-commerce trends in Russia (2019)
This post is the last in a four-part series based on insights from the Global Digital Yearbook, which is compiled every…
Technological transformation among Russian consumers
(The original Russian report that this article is excerpted from can be found here) A world that seemed fantastical just…
A checklist for setting up performance-based video ads in Yandex.Direct
Video ads are an integral part of any brand’s marketing strategy, regardless of scale. They can be used to solve…
10 key statistics on mobile usage in Russia (2019)
Russian Search Marketing is back with more insights from the Global Digital Yearbook, which is compiled every year by the…