General News

  • Russian Internet advertising beats TV for the first time

    For the first time, total spending on Internet advertising in Russia was more than spending on television advertising. Online spending from January to September 2017 amounted to between 115 and 116 billion rubles (approximately $2…

  • Russian Trending Categories Online: Auto Sales

    Recently Russian Search Marketing played with a beta version of  user interest tool by Yandex that evaluates  Yandex’s trending categories for Russian online users by topic, region, and device. The tool shows a variation in…

  • Breaking Down the 2017 Russian Gamer

    Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. Russia’s 71.3 million gamers will spend $1.5 billion in 2017, making it the 11th largest games…

  • Why Yandex still beats Google in Russia

    Last week Yandex, the NASDAQ-listed Russian search giant and Google’s arch rival on the Russian market, celebrated its 20th anniversary. Why is it so popular among Russians? Yandex is more than a company; it’s a matter of…

  • Research: Reviewing Russian Social Media Interests

    Social network usage has continued to grow with their increasing Internet audience. According to eMarketer, 75 million Russian people are expected to use a social network at least once per month this year. If you…

  • Improve Targeting with Yandex.Audience

    Yandex.Audience is a service that enables advertisers to configure  segments based on their own data, Yandex data and now also thrid-party DMP data to be used in Yandex.Direct and Yandex.Display campaigns. To start creating segments…

  • Back to School in Russia 2017

    Russia’s “Day of Knowledge” is quickly approaching, which also marks the first day Russians go back to school. Back to school in Russia begins with the “First Bell” ceremony on September 1st. This ceremony usually…

  • Yandex Advertising News Q3 2017 Update

    Russian Search Marketing is glad to bring readers the third Yandex advertising news update of 2017. The Yandex.Direct team has introduced several new features since the previous advertising news updates. These features aim to help…

  • Russian Summer Travel & Activity 2017

    Russian summer travel is an exciting time for families and working professionals! Summer is a popular time for Russians to go on vacation, especially the month of August. Russians, among many other travelers during this…