Fall Spending Trends for Russian Internet Users
Original Russian language version on spending trends can be found here. Yandex.Direct ads reach nearly everyone who uses the so-called…
General News In Russia
Use Yandex.Webmaster to uncover valuable Keyword Information
The original Russian language article on using Yandex.Webmaster tools to improve the efficacy of your promotional efforts can be here…
Digital Billboard Advertising in Russia
Yandex recently began selling digital advertising space on Russian digital billboards. Yandex’s initial partner in this project is Gallery, and…
Russian Search Engine Market Share Review
Consistent with global market trends, Russia has seen significant evolution in their Search landscape over the last 12 months. It’s…
Daily routines on Yandex.Maps
Original Russian language version posted HERE. Schools and courts, sushi bars and karaoke clubs, churches and theaters — everything operates…
Retargeting Options with Yandex
Usually first purchases don’t happen immediately: on average, users visit a site 3.5 times over a course of 25 days.…
Travel Industry Advertisers Thriving in Russia
SimilarWeb recently published data on Tnooz detailing the growth of Travel Industry giant, Booking.com. For years, Booking has been increasing…
Russia Should be Your Next Expansion Market
‘If you’re not moving forward, you’re falling behind’. While tired and overused, the old adage is certainly applicable to today’s…
Google Performance vs Yandex Performance in Russia Part 2
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Google Performance vs Yandex Performance in Russia Part 1
Translation of the original Russian study conducted by Roistat In December of last year, Roistat conducted market research to compare…
Annual Search Trends on Yandex.Maps
Every day, the Yandex.Maps app responds to more than a million search queries made in Russia. Nearly half of them…
Russian Online Landscape 2018
Russia hosts the 7th largest internet population globally, making it one of the most important markets to consider for eCommerce…
Russian eCommerce trends
I recently came across a report published by Data Insight, a Russian research agency specializing in the Russian eCommerce market.…
Yandex Search Queries on Kids and Parenting: Age 6-18
Last week we published a blog based on research that looked at Yandex search queries on parenting, which account for…
Ad Extensions are Crucial for Yandex Advertising
In recent newsletters and Help Guide additions, Yandex has demonstrated a commitment to several familiar phrases: “use additional features,” “enable…
New Plans for Ad Layouts on Yandex SERP
Recently, Yandex announced new ad layouts on the Yandex SERP. Yandex is planning to expand the variety of ad layouts…
Yandex Russian Search Market Breakdown
Russia maintains one of the most competitive search markets in the world with two major players, Yandex and Google, in…
All Yandex Advertising Moves to Yandex.Direct
Last month Yandex announced in a post on the English advertising page that all Yandex advertising would operate through the…
Russian Travel: Yandex Searches on Cities
People often associate major sights, history, and landmarks with certain cities. For example, when you think of Paris, the eiffel…
Yandex Research: Russian Men’s Day Gift Giving for February 23rd
The Yandex research team recently conducted research on Russian Men’s Day commonly referred to by the date February 23rd. The…