General News

  • Research: Reviewing Russian Social Media Interests

    Social network usage has continued to grow with their increasing Internet audience. According to eMarketer, 75 million Russian people are expected to use a social network at least once per month this year. If you…

  • Improve Targeting with Yandex.Audience

    Yandex.Audience is a service that enables advertisers to configure  segments based on their own data, Yandex data and now also thrid-party DMP data to be used in Yandex.Direct and Yandex.Display campaigns. To start creating segments…

  • Back to School in Russia 2017

    Russia’s “Day of Knowledge” is quickly approaching, which also marks the first day Russians go back to school. Back to school in Russia begins with the “First Bell” ceremony on September 1st. This ceremony usually…

  • Yandex Advertising News Q3 2017 Update

    Russian Search Marketing is glad to bring readers the third Yandex advertising news update of 2017. The Yandex.Direct team has introduced several new features since the previous advertising news updates. These features aim to help…

  • Russian Summer Travel & Activity 2017

    Russian summer travel is an exciting time for families and working professionals! Summer is a popular time for Russians to go on vacation, especially the month of August. Russians, among many other travelers during this…

  • Yandex Targeting by Mobile App Interests

    As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop computers and laptops are almost equally distributed throughout the day; however, on mobile devices, users…

  • Beta Cross Device Report in Yandex.Metrica

    During the most recent YAC – an annual SEM conference organized by Yandex – Yandex announced a new beta report in Yandex.Metrica – Cross-device. When a user starts their research on a mobile device, and…

  • Understanding Russian Culture To Engage Your Audience

    International communications specialists will all tell you that learning about your target audience is a crucial first step to understanding how your products and services will be perceived.  While language is an important factor, understanding…

  • Celebrations in Russia: Orthodox Easter

    Russian Orthodox Easter falls on April 16th this year, coincidentally the same day as Christian Easter. Since the Russian Orthodox Church follows the Julian calendar, Russian Orthodox Easter usually falls on a later date than…