Medical Tourism Market Update

Russians access a variety of medical treatments abroad on a regular basis.  In 2013, Russians spent approximately $1.1 billion on medical tourism abroad.  Due to a lack of trust and a weaker local healthcare system, many Russians opt to travel internationally for their healthcare needs.

This exclusive Yandex market update on the medical tourism category offers a collection of noteworthy data that includes:

  • Market volume of medical tourism and health treatment abroad
  • Market structure of medical tourism and health treatment abroad
  • Motivation behind outbound medical tourism
  • User interests dynamics and expected growth of medical tourism
  • Audience locations
  • User interests in destinations by regions and countries
  • Search patterns on medical tourism