Marin Software, a leading platform for performance advertising, announced the launch of their integration with Yandex today. This product launch means that Marin customers can now report, analyze and automate their bidding on Yandex. Early clients who have tested the integration have seen enormous improvements in their return on marketing spend on Yandex compared to managing their search campaigns manually.
Leading global agencies and brands who are longtime users of both Yandex and Marin have tested the platform and are very excited for the launch of this integration. Oscar Romero, Head of Search Strategy and Product at Starcom MediaVest Group explains, “The full integration with Yandex represents a key milestone in our objective to standardize campaign activation, reporting and optimization, and has allowed us to fully leverage the Russian market. As a global agency network we are excited to offer our clients the ability to attribute value more efficiently across markets and publishers. Our strategic partnership with Marin Software has enabled us to provide our clients with the latest innovations in search, allowing us to not only integrate seamlessly with all search engines, but also, and more importantly, incorporate client performance data.”
The integration with Yandex provides access to all of your Yandex campaigns directly through the existing Marin interface:
This integration is available immediately for a select group of beta test customers with a full global launch for all customers on September 26, 2014.