Last Saturday was International Women’s Day which is a major holiday in Russia. One of the major shopping holidays in Russia it drives ecommerce shopping volumes to levels only exceeded by the New Year’s winter holiday shopping season. Many of the shopping trends are similar to the western Valentine’s Day holiday with strong increases in shipping for flowers, lingerie, perfume and jewelry.
Our most recent data on search behavior below shows just exactly how strong ecommerce can be for these segments for this holiday season. Another strong reason to localize and optimize your campaigns for the Russian market!