The International Search Summit (ISS) is the must-attend event for savvy marketers that recognize that the fastest path to growth is through market expansion. In fact, ISS is the only event fully dedicated to international search marketing topics; in the US we have a billion search marketing conferences, but almost all address the same domestic-centric issues. ISS is different, and attendees will leave with a differentiated strategy toward user acquisition.
This year’s ISS will be held in Boston for the first time. The event will take place on October 30th at the Westin Boston Waterfront hotel. Those smart enough to be interested can register HERE; early bird rates look to expire on October 4th, so hurry up!
The event is hosted by International Digital Marketing Specialists, Webcertain Group. In addition to Webcertain Group CEO, Andy Atkins-Kruger, the speaking agenda is quite impressive.
Tatiana Bashlycheva, Senior Manager of US BD for Yandex, will be providing an introduction and tips to succeed in the world’s 7th largest Internet market, Russia. Tatiana has extensive knowledge on the Russian market, and has worked with many of the world’s largest brands on their Russian efforts.
Aideen O’Donoghue, who worked in Google’s EMEA headquarters in Dublin, and recently relocated to New York to help establish an international team dedicated to helping clients identify and tap into global growth opportunities, will provide a key considerations and tips for identifying opportunities in new markets.
Seasoned search legend, Bill Hunt of Back Azimuth Consulting, will provide practical tactics and techniques to ensure efficiency across global markets. Every time Bill speaks at a conference is can’t miss, and this is sure to be no exception.
More information on this event can be found HERE.
For motivated and driven marketers, thinking internationally can bring success for both the brand you represent and your personal brand. Find some time to attend this event, and reap the benefits.