Russian queries related to airplane travel and accommodation bookings have seen significant growth in recent years. In 2013, 7.7 million Russians traveled to other European countries on vacation, and in terms of total expenditures, Russia is the 7th largest travel market in the world. But, it’s not just vacations that have Russians traveling; Russians are increasingly traveling for services that they would prefer to have access to outside of Russia, such as health care.
Russian summer travel is an exciting time for families and working professionals! Summer is a popular time for Russians to go on vacation, especially the month of August. Russians, among many other travelers during this…
In the span of six years — from 2010 to 2016 — the volume of the Russian e-travel market grew tenfold, hitting 740 billion rubles last year (nearly $11.2 billion at the average exchange rate),…
The first and second weeks of May are a big travel period for vacationers in Russia. Russians take trips both domestically and internationally with back-to-back long weekends celebrating May 1st and May 9th – Labor…
As posted earlier this week, early January in Russia includes two major holidays, the New Year and Orthodox Christmas on January 7th. Most Russians have time off during this period making it one of the…
Yandex recently interviewed the Russian marketing manager of the hotel chain Grand Cruise for the latest Yandex.Direct travel success story. Thanks in large part to their online marketing campaigns on Yandex.Direct, the Anapa based hotel…
Summer time but especially the month of August proves to be the best time for many to take a vacation. Russians, among many other travelers, take trips both domestically and internationally for summer holidays before…
For most advertisers, Yandex.Direct international traffic is not something they consider. The primary focus of Yandex.Direct is capturing the local Russian audience but for those advertisers thinking outside the box to the Russian population worldwide…
Yandex recently interviewed Skyscanner, one of the most successful companies in the Russian travel industry that grew 50% in 2014. Yandex sat down with Skyscanner’s Russian marketing manager, Ilarion Kopaleyshvili, to learn more about their…
Russians, who have been practicing medical tourism for some time now, are adopting new habits and practices when it comes to their health treatments abroad. Russian users who travel for medically related reasons are still…
For any websites launching abroad, localization is an important factor in being successful but Russian localization is especially important given the size of the audience and lack of English skills. At 87 million users, Russia…