FMCG marketing and business development strategies in 2020 in Russia
Nielsen Russia survey of CEOs in the FMCG industry: key strategies and tactics for 2020 Nielsen Russia conducted a survey…
Nielsen Russia survey of CEOs in the FMCG industry: key strategies and tactics for 2020 Nielsen Russia conducted a survey…
New summary page added for easy review of key Turbo pages information Yandex launched Turbo pages in 2016 to help…
Top 10 players, traffic sources, and delivery methods for cart parts and accessories e-commerce segment in Russia In 2018, auto…
Preferred delivery methods, expectations for delivery times in different cities, and changes in preferred delivery methods in Q1 and Q2…
Tips, best practices, and case studies from Russian and international businesses Whether you’re getting ready to launch your first advertising…
Tips for foreign sellers: market differences, delivery preferences and logistics, 2019 market leaders and trends In this summary article we…
New ranking of top e-commerce sites in Russia published by Data Insight Russian Search Marketing previously referred to Data Insight’s…
Demand drivers, digital habits by gender and age, and strategies for differentiation for premium-segment pricing In this post, we link…
Tips on language, website adaptation, and search optimization for the Russian audience This article offers an overview of the materials…
From on-page shopping carts to “likes,” new Turbo Pages features make it easier to engage your Russian audience We wrote…
Nielsen Russia experts discuss Russian FMCG market trends and developments Delivery services and hyper-local food-related delivery services are trending in…
Reach out to mobile users and target iOS and Android devices separately for better results According to eMarketer data, the…
Data on regional e-commerce purchases, delivery preferences, and top 10 e-commerce stores and apps We have published e-commerce market overviews…
Create highly relevant ads and maximize ROI for special offers and discounts when advertising for your Russian audience Yandex.Direct now…
Part 1: ringing in the New Year How consumer behavior changes in Russia before the New Year celebrations We wrote…
Yandex.Direct continues to bring in higher ROI, especially for content ads Roistat published its research into ROI across popular digital…
Online sales of top FMCG categories in Russia grow as offline sales stagnate According to Nielsen Russia data on FMCG…
Data Insight has recently published slides of a report presented by Andrey Shapovalov, Data Insight Senior Analyst, at an industry…
How to make the most of your advertising efforts, from ad verbiage to retargeting and segmentation Russian Search Marketing wrote…
Use Yandex data on search queries and user behavior to capitalize on Unity Day, Black Friday and Cyber Monday sales…