Yandex.Direct video ads update: now you can upload your own videos
Create unique video ads and save time on repetitive ad creation tasks in Yandex.Direct with an updated video editor Now…
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FMCG marketing and business development strategies in 2020 in Russia
Nielsen Russia survey of CEOs in the FMCG industry: key strategies and tactics for 2020 Nielsen Russia conducted a survey…
Yandex Turbo pages: summary of important statistics now available
New summary page added for easy review of key Turbo pages information Yandex launched Turbo pages in 2016 to help…
E-commerce car parts and accessories segment in Russia in 2019
Top 10 players, traffic sources, and delivery methods for cart parts and accessories e-commerce segment in Russia In 2018, auto…
E-commerce logistics in Russia in 2019 and 2020: key stats
Preferred delivery methods, expectations for delivery times in different cities, and changes in preferred delivery methods in Q1 and Q2…
Solving advertising challenges with Yandex.Direct: success stories
Tips, best practices, and case studies from Russian and international businesses Whether you’re getting ready to launch your first advertising…
E-commerce in Russia 101: key information to consider
Tips for foreign sellers: market differences, delivery preferences and logistics, 2019 market leaders and trends In this summary article we…
Top 100 e-commerce sites in Russia in 2019
New ranking of top e-commerce sites in Russia published by Data Insight Russian Search Marketing previously referred to Data Insight’s…
Online consumer behavior in Russia: what you need to know
Demand drivers, digital habits by gender and age, and strategies for differentiation for premium-segment pricing In this post, we link…
How to launch a successful website in Russian
Tips on language, website adaptation, and search optimization for the Russian audience This article offers an overview of the materials…
Turbo Pages: new features for better conversions and visibility
From on-page shopping carts to “likes,” new Turbo Pages features make it easier to engage your Russian audience We wrote…
Main 2020 trends for FMCG e-commerce in Russia
Nielsen Russia experts discuss Russian FMCG market trends and developments Delivery services and hyper-local food-related delivery services are trending in…
Yandex.Direct mobile targeting: new options available
Reach out to mobile users and target iOS and Android devices separately for better results According to eMarketer data, the…
Facts you (probably) didn’t know about e-commerce in Russia in 2019
Data on regional e-commerce purchases, delivery preferences, and top 10 e-commerce stores and apps We have published e-commerce market overviews…
Capitalize on recent customer interests with Yandex.Direct
Create highly relevant ads and maximize ROI for special offers and discounts when advertising for your Russian audience Yandex.Direct now…
Russian consumer behavior and online trends during winter holidays
Part 1: ringing in the New Year How consumer behavior changes in Russia before the New Year celebrations We wrote…
Digital advertising in Russia: ROI in 2018
Yandex.Direct continues to bring in higher ROI, especially for content ads Roistat published its research into ROI across popular digital…
Online FMCG market in Russia nearly doubled in 2019
Online sales of top FMCG categories in Russia grow as offline sales stagnate According to Nielsen Russia data on FMCG…
Children’s goods e-commerce sector in Russia: main changes and trends
Data Insight has recently published slides of a report presented by Andrey Shapovalov, Data Insight Senior Analyst, at an industry…
Black Friday checklist to optimize your ads for selling in Russia
How to make the most of your advertising efforts, from ad verbiage to retargeting and segmentation Russian Search Marketing wrote…