Russians love fashion. The fashion industry in Russia is booming, and those best equipped online are capitalizing. Russians are spending more than 25 minutes a day shopping online, and the demographics for those doing so are the fashion industry’s classic target demo: 25-34 years old, female and employed. Russians know fashion. Russians appreciate fashion. Russians spend on fashion. Securing a presence in Russia can catapult a brand’s identity.
Accessories play a special role in the Russian fashion culture, especially jewelry. Online shopping continues to expand in Russia – jewelry included. Searches for jewelry saw significant increase this past spring. Different gift-giving holidays also…
After almost three years of fall or stagnation, Western retailers’ sales to Russian online consumers are resuming – in certain cases dramatically. This new trend was discussed earlier this month at the Global E-Commerce Summit…
Data Insight, a specialized research agency, and Ruward, a publisher of industry rankings, have released their ranking of Russian e-commerce sites in 2016. Sites are ranked by sales volumes, number of orders and average order value as…
Yandex analysts recently published an updated version on their the Russian fashion market industry for the 2015-2016 year showing major growth and increased mobile activity. In the past year, user interest in online fashion shopping…
According to eCommerce News Europe, the Russian Post and Russian Railways signed a deal at the end of last week for railway deliveries of parcels between China and Europe as the first ever transport corridor…
Yandex.Market, Russia’s top online comparison shopping site, recently compiled research on the change in demand and prices for Russian eCommerce student shopping during the back to school period. The research looks at the most popular…
In 2015, it was projected that Russia would rank third worldwide in e-Commerce. As Russians trust and comfort with online shopping increases, more cross border sales in Russia are being made. But when it comes to the…
For any websites launching abroad, localization is an important factor in being successful but Russian localization is especially important given the size of the audience and lack of English skills. At 87 million users, Russia…
Based on eMarketer’s research on the top retail sites in Russia, users turn to both domestic and international sites to do their online shopping. The large Chinese e-commerce company Alibaba operates by far the most popular…
Most wedding traditions follow a similar structure as far as the formal attire, ceremony, and receptions go. However, from country to country, there are distinct variations in some of the styles and celebrations that make…