5 charts that explain online purchasing behavior in Russia
Based on data from Yandex.Market and the market research company GfK. Original Russian article here. The number of online consumers…
Ecommerce In Russia
Managing Discount Demand in Russia
Though Russians fell prey to “discount fever” much later than Americans, businesses in the Russian FMCG (Fast Moving Consumer Goods)…
Perfume, gadgets, clothes and footwear: top holiday gift categories among Russian shoppers
November and December are peak months for Russian businesses. Russian shoppers start to think about what to buy their family…
Success story: Active Leisure
Active Leisure decided to optimize their online promotion strategy in 2015 when the tourism industry was experiencing a lull. Working…
Russians Among Leaders in Cross-Border-Only Shopping
The Internet is often accredited with creating this global marketplace we all enjoy today; from the comforts of our couch,…
Retargeting Options with Yandex
Usually first purchases don’t happen immediately: on average, users visit a site 3.5 times over a course of 25 days.…
Travel Industry Advertisers Thriving in Russia
SimilarWeb recently published data on Tnooz detailing the growth of Travel Industry giant, Booking.com. For years, Booking has been increasing…
Russian eCommerce trends
I recently came across a report published by Data Insight, a Russian research agency specializing in the Russian eCommerce market.…
Making the Most of Yandex Smart Banners
Russian Search Marketing takes a look at some of the recent changes and features of Yandex smart banners to help…
Age and Online Behavior in Russia
Following part one of the Yandex study on Russian commerical interests, Russian Search Marketing brings you part two of Yandex’s…
Russian Women’s Day Shopping 2018
Happy International Women’s Day 2018! Today around the world we are celebrating the accomplishments and importance of women. The holiday…
Top 10 Russian Travel Sites
Russian Search Marketing is glad to educate readers on the top 10 travel sites in Russia, following recent data showing…
Russian Holiday Travel Trends Research 2018
Across Europe and North America, people have wrapped up their Christmas holiday week that carries into the New Year. In…
Top 15 Gifts Online Shopping for Russian New Year 2017
Yandex.Market and Yandex.Checkout two of Russia’s premiere eCommerce platforms teamed up to research Russian’s holiday search trends and online shopping…
7 Things Russians Expect on your Website
Just like everyone else when using the Internet, Russians are searching for the fastest and easiest ways to accomplish their…
Russian Trending Categories Online: Auto Sales
Recently Russian Search Marketing played with a beta version of user interest tool by Yandex that evaluates Yandex’s trending categories…
Breaking Down the 2017 Russian Gamer
Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. Russia’s…
Travel Dominates Russian Online Shopping 2017
Russia’s e-commerce market continued to grow at double-digit rates last year. As any global player will tell you, online retailers…
Report: Russia is among the most attractive markets for mobile game marketing
Despite fast growth rates, Russia’s online and mobile gaming market still looks modest by size: it reached just $1.4 billion last…
Back to School in Russia 2017
Russia’s “Day of Knowledge” is quickly approaching, which also marks the first day Russians go back to school. Back to…