Digital advertising in Russia: ROI in 2018
Yandex.Direct continues to bring in higher ROI, especially for content ads Roistat published its research into ROI across popular digital…
Ecommerce In Russia
Online FMCG market in Russia nearly doubled in 2019
Online sales of top FMCG categories in Russia grow as offline sales stagnate According to Nielsen Russia data on FMCG…
Children’s goods e-commerce sector in Russia: main changes and trends
Data Insight has recently published slides of a report presented by Andrey Shapovalov, Data Insight Senior Analyst, at an industry…
Black Friday checklist to optimize your ads for selling in Russia
How to make the most of your advertising efforts, from ad verbiage to retargeting and segmentation Russian Search Marketing wrote…
Digital advertising opportunities during November holidays in Russia
Use Yandex data on search queries and user behavior to capitalize on Unity Day, Black Friday and Cyber Monday sales…
E-commerce sporting goods market in Russia
Traffic sources, marketing channels and social media trends Plan your e-commerce sporting goods market penetration or expansion strategy for Russia…
Russian e-commerce trends in 2019: differences from the US market
Not all US e-commerce trends are going to make an impact in Russia: be prepared to adjust your marketing strategy…
Top 10 E-commerce trends in Russia (2019)
This post is the last in a four-part series based on insights from the Global Digital Yearbook, which is compiled every…
5 charts that explain online purchasing behavior in Russia
Based on data from Yandex.Market and the market research company GfK. Original Russian article here. The number of online consumers…
Managing Discount Demand in Russia
Though Russians fell prey to “discount fever” much later than Americans, businesses in the Russian FMCG (Fast Moving Consumer Goods)…
Perfume, gadgets, clothes and footwear: top holiday gift categories among Russian shoppers
November and December are peak months for Russian businesses. Russian shoppers start to think about what to buy their family…
Success story: Active Leisure
Active Leisure decided to optimize their online promotion strategy in 2015 when the tourism industry was experiencing a lull. Working…
Russians Among Leaders in Cross-Border-Only Shopping
The Internet is often accredited with creating this global marketplace we all enjoy today; from the comforts of our couch,…
Retargeting Options with Yandex
Usually first purchases don’t happen immediately: on average, users visit a site 3.5 times over a course of 25 days.…
Travel Industry Advertisers Thriving in Russia
SimilarWeb recently published data on Tnooz detailing the growth of Travel Industry giant, Booking.com. For years, Booking has been increasing…
Russian eCommerce trends
I recently came across a report published by Data Insight, a Russian research agency specializing in the Russian eCommerce market.…
Making the Most of Yandex Smart Banners
Russian Search Marketing takes a look at some of the recent changes and features of Yandex smart banners to help…
Age and Online Behavior in Russia
Following part one of the Yandex study on Russian commerical interests, Russian Search Marketing brings you part two of Yandex’s…
Russian Women’s Day Shopping 2018
Happy International Women’s Day 2018! Today around the world we are celebrating the accomplishments and importance of women. The holiday…
Top 10 Russian Travel Sites
Russian Search Marketing is glad to educate readers on the top 10 travel sites in Russia, following recent data showing…