E-commerce logistics in Russia in 2019 and 2020: key stats

Preferred delivery methods, expectations for delivery times in different cities, and changes in preferred delivery methods in Q1 and Q2 2020

Russian Search Marketing has been covering changes in Russian e-commerce logistics for quite a while (from this summary of research on e-commerce logistics in 2016 by Yandex and GfK to this summary of the 2019 Data Insight report), as well as the motivations of Russian online buyers (for example, in this article). In this post, we’re presenting 2 updates on the state of e-commerce logistics in Russia in 2019 and in early 2020:

E-commerce logistics in Russia: top delivery methods in 2019 for Russian and non-Russian stores

According to Yandex.Market and GfK RU research, there are some differences in delivery methods for purchases at Russian and non-Russian stores.

In 2019, the most popular delivery methods in Russia for Russian online stores were (in order of popularity):

  • store pick-up
  • Russian post
  • in-person delivery
  • parcel lockers
  • expedited in-person delivery

For non-Russian stores, the following delivery methods were the most popular:

  • Russian post
  • in-person delivery
  • parcel lockers
  • expedited in-person delivery
  • store pick-up

E-commerce logistics in Russia: delivery timeframe expectations in 2019

Expectations of residents of different regions for the delivery timeframe

Expectations of residents of different regions for the delivery timeframe. Source: Yandex.Market and GfK RU research

In terms of regional differences, expectations of residents of different regions for the delivery timeframe varied significantly:

  • Moscow – 3 days
  • other major cities – 5 days
  • small towns (population less than 100,000) – 7 days
  • international deliveries – 15 to 30 days.

Read more about the results of Yandex.Market and GfK RU research in this article on yandex.com.

2020 trends in Q1, Q2 2020: changes in demand for various e-commerce delivery methods

The recording of the panel discussion on 2020 changes to the e-commerce logistics market includes a variety of takeaways (you can watch the recording in Russian here). Here is a summary of changes in delivery method preferences (based on data from individual logistics companies in Russia):

  • 20% drop in orders (excluding food deliveries)
  • 10% drop in orders with COD as the payment method
  • growing share of pre-paid orders across delivery methods (with Russian post doubling the previously small number of pre-paid orders)
  • growing demand for courier services (around 60% on average)
  • falling demand for pickup from self-pickup points (around 40% on average)

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