Behind the Russian Computer Screen: Runet Users and their Online Activity

For those who haven’t already turned their attention to the rise of the Russian Internet popularity, you want to start. Since 2009, Russian Internet users have more than doubled. Just in the past year, Runet users have grown more than 10% from 54.6 million to 67.2 million.  Every day there is an average of 36 million visitors that produces 3 billion average page views.

Who are these visitors?

Almost a third of the Russian Internet users are between 25 to 34 years old. Women use the Internet more, making up 53% of Runet users. Meanwhile, men still maintain an important presence at 47% of Runet users.

29% of Russians on the Internet are based in Moscow and 36% of Runet users have achieved a higher education level.

What are Russians visitors doing on Runet?

Generally, people spend 2.5 hours a day on the Internet.  For some of us who work in front of a computer, you won’t be shocked to learn that for an average of 2 hours and 55 minutes per day Russians are surfing the web from their place of employment. In addition to other Russian workday happenings, here is what happens on Runet:

  • Russians are being social. The majority of Russian Internet users are spending their time on social network sites. 40% of users visit social network sites that include popular Vkontakte, Odnoklassniki, and Facebook.
  • Russians are being entertained. Just about a quarter of the Russian Internet population spends time visiting entertainment sites.
  • Russians are staying informed.   14% of users are visiting information services.

When Russian Prime Minister Dmitry Medvedev posted a #liftolook selfie on Instagram and the Russian population was buzzing about it, these people at work were in the know through at least one of these channels. With 58% Internet penetration and still a large portion of the population that isn’t using Runet, we can only expect to see more and more Russians turning to the Internet.

 

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