Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. Russia’s 71.3 million gamers will spend $1.5 billion in 2017, making it the 11th largest games market in the world. This blog covers an overview of the Russian gamer in 2017 based on research by Newzoo from their global games market review and consumer insights report.
The Newzoo research largely focuses on PC and laptop game users. The most popular platform Russians play on is a PC. According to Newzoo’s 2016 global games market report, 44% of revenues for Russian gaming is derived from PCs. When playing on a desktop or laptop Russians have access to Internet games as well as downloadable games. Of course there are other purchases that can be made for desktop gamers such as specific keyboards that help them game and other accessories.
Gaming is more popular among men in Russia, making up 60% of PC and laptop gamers. The majority of men playing games on their computers are between the ages of 21 to 35 years old. They make up 27% of the computer gaming population. Men between the ages of 36 to 50 years old are the next largest group, making up 15% of computer gamers.
Still female gamers make up a significant portion of the gaming consumers in Russia. Russia compares to other countries’ gaming populations where the female presence is significant such as 41% in Germany and 48% in the UK. Some countries like Sweden have lower female gaming populations at 31%. Russian women between the ages of 21 to 35 years old are also the biggest age group to play games on their computers, making up 14% of PC and laptop gamers. Women between the ages of 10-20 years old, and women between the ages of 36-50 years old, both tie making up 10% each of computer gamers.
69% of Russian consumers who watch gaming video content, also watch gaming reviews. 21% of Russian players are cross platform gamers, which means the play games on their PCs, mobile devices, and consoles. 46% of Russian gamers own a gaming headset. As the 11th largest gaming market in the world, Russian is certainly a key focus for any online gaming companies now and is expected to be an important market as it continues to grow.