Archives

  • Related Keywords in Yandex.Direct

    Yandex has recently simplified its tool for new keywords research – Related Keywords. To better understand this feature, it will be helpful to revisit what’s included in Yandex.Direct default match type first. Yandex default match…

  • Improve Targeting with Yandex.Audience

    Yandex.Audience is a service that enables advertisers to configure  segments based on their own data, Yandex data and now also thrid-party DMP data to be used in Yandex.Direct and Yandex.Display campaigns. To start creating segments…

  • Yandex Introduces Extended Text Ads (ETA)

    Following a series of user behavior studies in 2015, Yandex announced a new default feature for PPC advertisers –  Extended Ad Title. The setting automatically adds the First Line of Ad Text into the Ad…

  • Yandex Targeting by Mobile App Interests

    As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop computers and laptops are almost equally distributed throughout the day; however, on mobile devices, users…

  • Beta Cross Device Report in Yandex.Metrica

    During the most recent YAC – an annual SEM conference organized by Yandex – Yandex announced a new beta report in Yandex.Metrica – Cross-device. When a user starts their research on a mobile device, and…