Yandex advertising has evolved over the years to include a number of products and solutions to help advertisers reach their Russian audience. Since the beginning of online advertising, Yandex has led the charge in Russia and continues to develop by expanding products and incorporating advancements in technology and machine learning.
In 1998, Yandex began showing contextual banner ads and three years later launched Yandex.Direct, Russia’s first contextual ad placement system. By 2005 Yandex launched the Yandex Advertising Network (YAN), which reaches over 74 million Russian consumers today. This year in celebration of Yandex’s 20th anniversary, the company looked back on the development of online advertising as it became and continues to become increasingly smarter and more useful.
Today Yandex offers a number of advanced capabilities to show highly targeted ads to the right customer in Russia. From advanced advertising to account managers for international clients, Yandex continues to provide a gateway to Russia for all businesses looking to reach Russia’s 80 million Internet users (monthly users who are 17) .